Trademark rejection review means that after the trademark application for registration is rejected by the Trademark Office, the applicant is dissatisfied with the reasons and legal basis for the rejection and applies to the Trademark Review and Adjudication Board for review. The conclusion of the Trademark Office's review of the registration application is related to whether a trademark can be approved for registration, and to a certain extent, affects whether the trademark right can be established.

Legal basis:

Article 36 of the "Trademark Law of the People's Republic of China" expires, and the party concerned refuses to accept the decision of the Trademark Office to reject the application. If the registration decision is not to apply for reexamination or the reexamination decision made by the Trademark Review and Adjudication Board is not to be sued in the People's Court, the decision to reject the application, the decision not to register or the reexamination decision shall take effect.

For a trademark that is approved for registration after examination and objections are not established, the time for the trademark registration applicant to obtain the exclusive right to trademark shall be calculated from the expiration of the three-month period from the preliminary approval announcement. From the expiration of the trademark announcement period until the decision to approve registration is made, there will be no retroactive effect on others' use of signs that are identical or similar to the trademark on the same or similar goods; however, due to the bad faith of the user, Any losses caused to the trademark registrant shall be compensated.