1. Preventing others from infringing: Through defensive trademark registration, an enterprise can effectively prevent others from registering trademarks that are the same as or similar to its own trademarks, and prevent others from using similar trademarks to infringe upon the interests and reputation of the enterprise.
2. Maintain brand image: Trademark is one of the important symbols of an enterprise, with a unique brand image and goodwill. Defensive trademark registration can help enterprises to establish and maintain their own brand image and prevent others from using similar trademarks to have a negative impact on their corporate image.
3. Avoid disputes and costs: If the enterprise does not register defensive trademarks, other competitors may register the same or similar trademarks, leading to trademark disputes. This will bring the cost of legal proceedings and rights protection, and cause unnecessary economic losses and time costs to enterprises.
4. Expand the market and business: Defensive trademark registration provides a guarantee for the company's future market expansion and business expansion. Enterprises can register related trademarks in advance to prevent other competitors from seizing similar trademarks in the target market, which will bring obstacles to enterprises entering new markets.
5. Increase commercial value: As one of the important assets of an enterprise, a trademark has certain commercial value. Defensive trademark registration can increase the business value of enterprises, enhance their market competitiveness and attractiveness, and play a positive signal role for partners, investors and consumers.
By registering defensive trademarks, enterprises can effectively protect their trademark rights and interests, maintain their brand image, avoid infringement disputes and economic losses, and provide protection and market opportunities for future development.
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