The company's headquarters is located in Hefei, Anhui Province, a famous scientific and educational city with beautiful scenery. It is the only herbal beverage R&D and production base awarded "joint development" by the China Association of Traditional Chinese Medicine; it is a company that "inherits Chinese medicinal and food culture" , a national enterprise that embodies the concept of "modern prevention technology". The company covers an area of ??about 80 acres. The first phase of the Banlanhua Beverage Hefei production project invested more than 100 million yuan. It built a standard factory with complete supporting facilities, introduced internationally advanced production technology and equipment, and has an annual output of 100,000 tons of PET bottles. and two pieces of canned Banlanhua beverage.
In line with the purpose of "promoting traditional Chinese medicine culture and committing to public health", Banlanhua Company has currently developed "Banlanhua Herbal Tea", "Guoer Functional Beverage" and "Plant Drink Plant Beverage" "Three major series of products, the products are mainly sold in the domestic market. Among them, "Isatis plant beverage" is jointly developed by the Chinese Society of Traditional Chinese Medicine and Isatis Beverage Co., Ltd. The product selects a variety of medicinal and edible plants with therapeutic functions announced by the Ministry of Health, and is carefully blended and brewed. It has the characteristics of drinking freely and maintaining health all year round; "Guoer Selenium-rich Mountain Spring" is a certified product of the "Natural Selenium Land" water source. The water source is located in the original nature reserve of the West Range of Huangshan Mountain. It is commonly known as "West Huangshan Selenium Huangshan Mountain". Its mountain spring water contains Selenium content ranks among the highest in the country.
More than ten years ago, the corporate legal person began to develop Banlanhua products, and successfully registered the "Banlanhua" trademark in China in 2002. Now the company has owned "Banlanhua" products in multiple countries and categories. intellectual property. In 2008, due to the excellent quality and market performance of Isatis plant beverage, it was awarded the honorary title of "Anhui Famous Trademark" by the Anhui Provincial Administration for Industry and Commerce; in 2009, it became the only designated drink for the 4th "China Expo"; in 2010, it was selected by the Anhui government. As "the only designated drink for the Anhui Pavilion of the Shanghai World Expo", the national authoritative agency has evaluated the brand value of the "Banlanhua" trademark at more than 500 million. The company hired top domestic marketing planning agencies to formulate marketing strategies and established six major support systems for marketing strategies (including advertising investment from CCTV and provincial mainstream media). Based on the East China market such as Anhui, Jiangsu, and Zhejiang, we will gradually expand to the Northeast, South China, Southwest, and North China markets. At present, it has cooperated with nearly a hundred powerful dealers. Isatis plant beverages have been fully introduced into super large stores such as Carrefour, Yichu Lotus, Hejiafu, and Beijing Hualian, as well as major restaurants, hotels, nightclubs, etc.
With the corporate goal of "inheriting Chinese medicinal and food culture and creating a famous green brand", Banlanhua Company increases scientific research and innovation, strives to take a differentiated path in the highly competitive beverage market, and provides consumers with Add more natural low-carbon, green and healthy drinks to the daily life of consumers.