Do you understand the advantages and necessity of trademark registration?

Many businesses now choose to register a trademark for their own brands to give their brands a good image. So what are the advantages and necessity of trademark registration? If you don’t understand it, then follow Bajie’s editor to learn more about it.

What are the key points about trademark registration? I have briefly explained to you before that the advantages and necessity of trademark registration mainly include the following points:

1. Trademark rights are regional:

The regional nature of trademark rights It refers to the trademark rights granted by a country or region in accordance with its own trademark law or the trademark treaty of the region. It is only valid in that country or region and has no binding force on other countries or countries outside the region. Although there are international trademark organizations and some regional trademark organizations, these organizations cannot exist apart from the regional nature of trademarks.

2. Avoid unintentional or passive infringement of other people’s trademark rights abroad, resulting in the payment of huge compensation fees:

Most countries implement the first-to-file principle to protect trademarks that apply for registration first. . If an enterprise does not consider issues such as trademark registration and inquiry before exporting, it is very likely that it will not know that it has infringed on the trademark rights of others in the country; once someone else has registered it before, it is likely to cause passive infringement and face cross-border litigation and huge sums of money. Risk of compensation.

3. The trademark registration cycle in most countries is long, and registering foreign-related trademarks in advance is conducive to export protection and the implementation of market strategies:

The registration cycle in most countries is long, and generally It takes about 2 years. In order to be more conducive to the implementation of the export plan, obtain the right to use the trademark in the exporting country in a timely manner and avoid unnecessary disputes in the future, it is necessary to register the international trademark appropriately in advance, which can lay the foundation for future brand promotion.

4. Avoid long-term use of trademarks being preemptively registered abroad by others, including competitors, distributors or other interested parties, and having to cooperate with them at a high cost or being forced to re-create new brands:

Trademark, as one of the most important intangible assets of an enterprise, plays a decisive role in international economic activities. When opening up the international market, they did not realize the importance of applying for trademark registration in time and obtaining local legal protection. As a result, their trademarks were frequently registered by others, which caused serious obstacles for these companies to enter the international market in the future, and some of them were even gradually squeezed out. A market that has already been opened.

5. The state has special financial subsidies and other preferential policies for export companies to register trademarks abroad:

It is already a global manufacturing center with a large trade surplus, and exported products have additional The value is not high, and trade frictions continue. Export products need to be upgraded and their own brands need to be launched in the international market. The government attaches great importance to and encourages export companies to create their own brands overseas. After exporting enterprises obtain trademark registration certificates abroad, they can apply for special fund subsidies from relevant departments.

6. Establish brand image, enhance corporate brand value, and create an international brand.

The above are the advantages and necessity of trademark registration brought to you by the editor of Bajie. After seeing this, you should know a little bit about it. Go and register a trademark for your own products, editor I hope it can help you~