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What is a collar label? Is a collar label a trademark on the collar of clothes?

The collar label usually refers to the logo embroidered on the collar or waistband about the brand and size of the clothing.

The collar label is sewn on the collar. It can be sewn at both ends or folded in half. The materials include cotton, nylon, white satin, black satin, ribbon, synthetic belt, etc. The content of the collar label can be: The text can also be in English, Chinese Pinyin, or LOGO mada in china, etc.

You can customize your own clothing name (trademark) extension information

Characteristics of clothing trademarks

The characteristics of trademarks are mainly reflected in the specificity, personality and artistry of the product and representative aspects. Once a trademark user determines the trademark used, others cannot use or register a trademark with the same content. Therefore, trademarks cannot be transferred and bought and sold at will. A clothing trademark is a symbol of a clothing company. It represents the reputation, technology, quality and market share of the production company. Therefore, the majority of consumers will remember the trademark of this clothing, and the trademark has become an intangible asset of the production company. assets.

The functions of clothing trademarks

mainly include differentiation and identification, quality supervision, consumption guidance and advertising. Distinguish the production units of clothing through trademarks and examine the quality of clothing. The identification function is to understand the raw material composition, model, usage method, etc. of the clothing. The role of quality supervision can be divided into two roles: legal supervision and corporate supervision. According to my country's "Trademark Law": "The user of a trademark shall be responsible for the quality of the trademark he uses."

If consumers purchase clothing of poor quality, they can report it to the Consumer Association based on the content of the trademark. Complaints are the supervisory role of the law. The reputation of clothing trademarks is closely related to the quality of clothing. The emergence of famous brand trademarks is the result of clothing manufacturing companies' long-term insistence on their own quality supervision.

Trademarks also play a role in guiding consumption and advertising. Generally speaking, consumers are willing to buy clothing with good quality and well-known trademarks. Clothing trademarks that enjoy good reputation in the market can expand the influence of the trademark, promote consumer purchases, and thus play a role in guiding consumption. Advertising is an effective method for companies to promote product quality, and advertising is organically related to clothing trademarks. connected together. Through various media publicity, let consumers know the trademark, so as to achieve the purpose of expanding the sales of the company's clothing.

Reference: Baidu Encyclopedia Leading Label