Trademark transfer means that an enterprise marks a certain price on its own trademark and then transfers it to an enterprise that needs a trademark by way of sales. The whole process can be called trademark sale or trademark transaction, which is a way for many enterprises to make full use of their trademarks. For example, when a company is in financial crisis, some enterprises can redeem it by selling a high-value trademark. Lending a pledged trademark can achieve the same purpose as allowing others to use the trademark.

Does the trademark transfer need to be transferred with the company?

The essence of trademark sales is the transfer of trademark rights. Merchants should submit an application for trademark transfer to the Beijing Trademark Office or the nearby trademark acceptance window, waiting for the review procedure to be completed. The procedure for merchants to sell trademarks will be completed after the transfer of trademark rights. In fact, the trademarks sold by enterprises are only the trademarks sold. Only when the enterprise sells intangible assets such as Tmall and JD.COM Mall, the enterprise needs to transfer them with the company. When selling a trademark, a merchant only needs to provide a trademark certificate, as well as the company's business license and identity certificate.

So how is the trademark transferred?

In addition to trademark transfer, enterprises also need to go through at least one set of specific processes such as trademark value evaluation, finding a trademark sales platform and signing a contract. Among them, trademark evaluation, platform sale and trademark right transfer are not easy, and businesses need to be very familiar with these processes.

1. Evaluate the transfer price of the trademark;

The price of a trademark is closely related to the value of the trademark, which is generally reflected in the public influence of the trademark, the market share in the industry and the registration time of the trademark. In addition, whether the design style of the trademark itself is text or pure pattern, or combined trademark, the number of trademark registration categories and the number of similar trademarks will affect the sales price of the trademark.

2. Find a platform for trademark transfer;

Just like selling trademarks, when choosing a sales platform, enterprises need to evaluate the platform from all aspects. The direction can include platform scale, word of mouth, establishment time, service quality and charging price. Generally speaking, the better platforms have relatively perfect systems, which can solve most of the problems encountered in the process of trademark sales and almost all the problems encountered in the process of trademark transfer. This is a platform full agent. Enterprises can provide the required information, sign and seal, don't worry.

Pay attention to the standardized use of trademarks, help enterprises safeguard trademark rights and interests, and give full play to brand advantages and every detail of trademarks in the commodity economy. If you don't know, Bajie Zhichan Trademark Network will help you! If you encounter any problems during use, please consult Bajie Intellectual Property Trademark Network. It is our pleasure to serve you!