Legal analysis: The difference between the two is: graphic trademarks are expressed in graphics, while word trademarks are expressed in text. As a legal term, trademark refers to a company's brand or a part of the brand that is called a trademark after being registered in accordance with the law. It is protected by national law. There is essentially no difference between graphic trademarks and text trademarks. They are both marks of goods. However, graphic trademarks have a stronger visual effect, while text trademarks express clearer meanings. Graphic trademarks emphasize the shape of the picture.

Legal basis: "Trademark Law of the People's Republic of China" Article 8 Any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters , numbers, three-dimensional logos, color combinations and sounds, etc., as well as combinations of the above elements, can be applied for registration as trademarks.