Both Tmall and JD.COM have their own advantages, and JD.COM in JD.COM is similar to Tmall.

The merchants on Tmall are located as flagship stores, and many stores have physical stores offline. Basically, many online and offline brands have opened flagship stores on Tmall.

The businesses in JD.COM are mainly self-employed. JD.COM has its own warehouse, and Tmall's logistics is in cooperation with the third party logistics, or with the rookie station. JD.COM's self-operated stores can be understood as follows: merchants go to various markets to purchase goods, and then sell them through JD.COM, and use JD.COM's logistics to deliver them to everyone.

Extended information:

The search rules of the two platforms are different. Tmall's search ranking mainly depends on the overall sales of the store, such as DSR score, weight, overall traffic of the store and so on. But JD.COM is different, because the shops in JD.COM are mainly divided into self-operated and investment-inviting, so when searching, the ranking will also take these two factors into account.

Generally speaking, the search on Tmall is mainly based on the overall location of the store. When people go to Tmall to search for a product, they are all in front of some big brand stores, which also shows that Tmall attaches importance to the store. JD.COM, on the other hand, pays more attention to the data of commodities themselves.

the biggest and most common difference should be logistics. JD.COM has a special Jingdong logistics distribution, but Tmall logistics still relies on a third-party logistics company, and JD.COM has special distribution centers all over the country, so generally speaking, the logistics in JD.COM will be faster than Tmall.

another difference is that the entry modes of the two platforms are different. Tmall's entry threshold is very high. If it is not a brand store, if you want to be a cat, you need merchants to have extremely high operational capabilities, and the sales of the store must reach a certain standard, and there will be business assessment every year.

there are many kinds of shops in tmall, including flagship stores, specialty stores and franchise stores.