Leader’s Chinese name is Tongshuai. It is a sub-brand of Haier and a brand launched by Haier for young people.
Tongshuai is the third sub-brand of Haier Group after Haier and Casarte. It is a home appliance brand launched by Haier Group in the context of the Internet era. In 1998, the Tongshuai brand was exported to the European market as an overseas marketing platform. In 2011, Tongshuai debuted with a new positioning as a "customized home appliance brand".
Tongshuai Electric Appliances is a young brand strategically deployed by Haier Group in the context of the Internet. Tongshuai Electrical Appliances is positioned as the "pioneer of light fashion home appliances" and puts forward the brand proposition of "light fashion and leisure life", and is committed to creating a fashionable, simple, leisurely and comfortable lifestyle for users.
Tongshuai’s products cover seven categories including refrigerators, washing machines, air conditioners, water heaters, kitchen appliances, freezers, and color TVs. They are all jointly designed and built by the world’s top engineers. It now has tens of millions of loyal users and has won industry recognition. More than 30 awards.
Brand concept: stylish and simple design, simple and practical functions.
1. Stylish and simple design
All categories of Tongshuai Electric Appliances are created by top international design experts, reinterpreting fashion and simplicity. The clean and simple product design eliminates all unnecessary complexity and is consistent with The environment blends in with nature, and simple elements are used to outline a fashionable home style.
2.? The functions are simple and applicable
Tongshuai Electrical Appliances returns its products to their original nature, pursues excellence in the basic functions of home appliances, and carefully forges a full range of high-quality, non-fancy products to provide users with just the right The functions are satisfying and free users from the trivial matters in life.