With the increase of planting area and output of citrus and other fruits in China, the citrus market has become a buyer's market. The so-called buyer's market means that the supply of products exceeds demand, consumers have more choices, and the market competition faced by citrus producers is becoming more and more fierce, and orange farmers can only passively accept market prices. Therefore, if orange farmers want to get good income, they should not only pursue high yield, but also pay attention to "producing excellent fruits and creating famous brands", sell higher and strive for smooth sales, so as to get better income.

"Produce excellent fruits and create famous brands" means that fruits should implement famous brand strategy and do a good job in brand creation. To do this, first, we should improve product quality, enhance taste and build a brand with quality. Second, we must do a good job in packaging, beautify the appearance, and establish a brand by face. At the same time, it is necessary to register the trademark, shout out the brand name, and create a brand by name. Third, increase publicity, establish public image, build potential brands, and open up markets with brand-name products.