Now there are more and more Taobao stores, especially agricultural e-commerce has started in this rural area, which has injected vitality into e-commerce. However, following this, many small sellers of Taobao have made a certain popularity through hard work. As a result, the brand has become someone else's, and others have registered their store names and brands as trademarks, which will be a big loss.

if Taobao sellers search Taobao trademark infringement, they will find that there are many such cases. One is that Taobao sellers copy their own brands into big brands, and there are many such cases, and there are many others who use other people's brands without the consent of trademark holders.

In order to avoid this situation, we think it is necessary for Taobao sellers to have their own trademarks, which has several advantages. One is to protect themselves and prevent others from counterfeiting themselves. After all, it is not easy to work hard. The second advantage is to be prepared for the future. If you grow up, you will have to enter Tmall, Store No.1 and JD.COM. Without trademarks, you will not be able to enter these online shopping malls. Therefore, it is very necessary to plan ahead.

At present, many trademark infringements on the Internet occur on Taobao, so Taobao sellers really need to pay attention. In addition, Taobao provides the following treatment methods for trademark infringement:

If you think that the information published by Taobao sellers infringes your trademark rights, please submit valid proof of rights, preliminary proof of infringement and the specific link address of the complained commodity information.

if the product information released by the seller on Taobao is your product, the original logo of your product, the seller's title to the product in the text description and other situations of fair use of the trademark that appear on the picture of the product released by the seller are not trademark infringement as defined by relevant laws and regulations. Please complain truthfully and carefully, and any forgery, deception, false statement and other acts will become evidence against you in possible legal proceedings.