First, the advantages can be tried, and the discount is great.
Since the products were taken out and broadcast only, many online shoppers like to buy products in the live broadcast room, because they can not only see things, but also help them try them on and try them on, which can save a lot of time to buy things for themselves. As long as you watch the live broadcast, the anchor can imagine whether he is suitable or not. This model makes many busy people like it very much. At the same time, in the live broadcast process, because there are a large number of fans, the number of online purchases is also more valuable, so the price will be more favorable than when you buy it alone.
2. Consumers are prone to impulsive consumption.
The atmosphere in the live broadcast room is very lively, coupled with the anchor's ability to bring goods, fans can always buy a lot of things, although these things may not be necessary or necessary, just because the anchor introduced them. Great, so I want to buy one back. Buying goods in the live broadcast room still needs to be done quickly. Buying goods in this way is very exciting, which makes many netizens feel lucky to grab goods.
3. Incorrect receipt and high return rate.
Many times, I buy things when I see the anchor dressed well in the live broadcast room, or when I see the introduction of the anchor is good, but I feel that it is not suitable for me when I receive the courier home, so the return rate will be higher.
Watching live broadcast can not only kill time, but also buy cheap things, but you need to choose carefully when buying things.