The deposit is generally paid only once, based on the amount required for the main business category. Different business scopes have different standard deposits.

It is free to open a store on Taobao, but not all product categories support the release of new products. This will depend on the category of the released products. Some categories require a deposit before releasing new products. If you want to publish For products in this category, only second-hand products can be released without paying a deposit.

When operating a store, you should pay attention to:

1. A business license can only open one Taobao store, and it cannot be canceled after the store is opened.

2. Taobao enterprise store certification must be consistent with Alipay authentication type. In fact, as long as relevant information is prepared, it is easier to pass Taobao enterprise store Alipay certification.

A business license is required, and the information to be filled in mainly includes: industrial and commercial registration information (company name, business period, business scope, business license registration number, business license location). In addition, legal person identity documents and valid ID information of the applicant are also required.

Extended information:

Deposit

Merchant must pay a deposit to operate on Tmall. The deposit is mainly used to ensure that the merchant operates in accordance with Tmall’s rules and operates in Tmall. When merchants violate regulations, they will pay liquidated damages to Tmall and consumers in accordance with the "Tmall Service Agreement" and relevant rules. The 2012 deposit for renewed merchants must be paid in one lump sum before December 26, 2011; the newly signed merchants must pay the 2012 deposit in one lump sum when their application for settlement is approved. The deposit varies according to the nature of the store, and the amount is as follows:

(1) Brand flagship store and specialty store: 100,000 yuan for the TM trademark, 50,000 yuan for all R trademarks;

(2) Specialized stores: 150,000 yuan with TM trademark, 100,000 yuan with all R trademarks;

(3) Special category description,

1. For a retail flagship store, the deposit is 150,000 yuan;

2. For a specialty store that sells special commodities (such as fruits, imported goods, etc.) that have not applied for registered trademarks in mainland China, the deposit is 150,000 yuan;

3. Tmall operates in the major categories of "Books and Audiovisuals", "Service Categories" and "Electronic Ticketing Vouchers". The deposit collection method is: 50,000 yuan for flagship stores and specialty stores, and 100,000 yuan for specialty stores;

4. Tmall operates a major category of "medicine", with a deposit of 300,000 yuan;

5. A deposit of "online games and QQ", "telephone communications" and "tourism" is 10,000 yuan;

For details of the first-level categories included in Tmall’s business categories, please refer to the “List of Tmall’s Business Categories”?

(4) When the deposit is insufficient, Merchants need to make up the balance within 15 days, and Tmall will supervise the merchant's store until the balance is made up.

Technical annual fee

Technical service fee annual fee (annual fee)

Merchants operating on Tmall must pay an annual fee. The annual fee amount is based on the first-level category, and is divided into two levels: 30,000 yuan or 60,000 yuan. For details of the annual fee standards corresponding to each first-level category, please refer to the "2012 Tmall Annual Fee List for Various Categories".

Renewal merchants must pay the 2012 annual fee in one lump sum before December 26, 2011; newly signed merchants must pay the 2012 annual fee in one lump sum when their application is approved.

(1) Annual fee refund: In order to encourage merchants to improve service quality and expand business scale, Tmall will conditionally refund annual technical service fees to merchants. The return method refers to two indicators: store rating ("DSR") and annual sales (excluding shipping costs). The return ratio is 50 and 100. The specific standard is that the average DSR during the agreement period (including termination within the period and termination before expiration, and the actual operating period is less than one year, shall be based on the actual operating period) is not less than 4.6 points; and it meets the requirements of Tmall’s various types of The annual sales amount corresponding to the annual technical service fee amount and the return ratio of each level in the "Project Rate and Annual Fee List". The annual fee refund is calculated based on the actual operating period in 2012.

(2) Annual fee settlement,

1. Annual fees will not be refunded for those who are dismissed due to violations or falsified qualifications;

2. Notification according to the agreement If the other party terminates the agreement, clears out the trial operation, and based on the actual operation period, the annual fee refund policy will be evenly distributed to natural months to calculate the specific annual fee that should be returned;

3. Free of charge for the first month of settlement. The annual fee is charged for that month, but the transaction volume base used to calculate the fixed annual fee at the end of the year is accumulated from the first day of opening the store.

4. The refund and settlement of the annual technical service fee will begin after the termination of this agreement.

(3) For cross-category settlement, the annual fee will be paid according to the category with the highest amount based on the high principle; however, the actual settlement will be based on the standard corresponding to the category with the largest proportion of transaction volume from the settlement date to the settlement date.

Reference: Baidu Encyclopedia-Taobao Mall Service Fee