Although it doesn't make any difference whether a trademark is protected by law or not within the validity period of a trademark, assuming that someone else is using the trademark of the enterprise after the validity period, the enterprise can do nothing about the infringement at this time, because anyone can use the trademark after the trademark expires. Of course, if it has been renewed and the renewal is still in progress, the trademark still has legal effect.
For trademark renewal, the Trademark Office has also given a lot of time. Enterprises can renew their trademarks before the expiration date 12 months. Some enterprises forget it and give it a six-month extension. So generally speaking, the time for trademark renewal can actually be 18 months. However, despite the extension of so much time, some enterprises will miss this time, realize the importance of trademark approval, and then re-register their trademarks.
Because in reality, some people think that there is no need to renew a trademark, and the cost of re-registration after expiration is far less than the cost of renewal. Because of this, many people think that re-registration can save a lot of money, but this is not desirable. First of all, after ten years of use, the trademark has produced great value, and the risk of re-registering the trademark is not directional. Previously approved registered trademarks will have different results.
In addition, the process of trademark renewal is very simple. After examining the qualification of the subject, the trademark renewal registration certificate can be issued in about two months. During the renewal period, the trademark can still be used, which will not be affected, and there will be no similar rejection of re-application. It can be seen that the risk of trademark renewal is much lower than that of re-registration.
As for the cost of trademark renewal, it is true that the cost of re-registering a trademark is better in this respect, but a trademark keeps accumulating value in the process of use, and the longer the service life, the higher the value. If you re-register, you will encounter trademark rejection or objection, rejection review and objection defense all need a lot of money, and the final cost may be higher than renewal.
Therefore, the enterprise's trademark needs to continue to be used after the expiration date, and the renewal is inevitable. If a trademark is not renewed and re-registered, it cannot prevent the occurrence of risks. In order to avoid risks, it is necessary to renew the insurance.