Shufeng brand loquat is a green food recognized by China Green Food Development Center. In 21, it won the title of loquat as a famous brand product in Fujian Province. Shufeng Township is the main production base of loquat in Fujian Province and one of the top ten modern agricultural demonstration towns in Putian City. There are 21, mu of loquat, and 8% of them are high-quality varieties such as Zaozhong No.6 and Changhong No.3.. In order to make fruit farmers get rich quickly, Shufeng Township has successively played a "combination boxing" to make loquat a pillar industry. Shufeng Township has taken various measures such as financial subsidies to promote the cultivation of the famous variety Zaozhong No.6, held 3-4 training courses regularly every year, hired fruit tree experts to give lectures on loquat cultivation techniques and give on-site guidance on entering orchards, so that fruit farmers can master cultivation management techniques, and in order to expand brand effect and expand foreign markets, Shufeng loquat marketing meetings have been held in Zhejiang, Xinjiang and other places successively, and fruit production managers and marketers from Fuzhou and Xiamen have also been invited to have a discussion. Shufeng township government took the lead in establishing Shufeng loquat association, guiding the industrialized operation of loquat in Shufeng township, and uniting fruit farmers to enter the market, so that the loquat fruit industry formed a "fist-clenched" advantage under the market economy conditions. Shufeng Township uniformly registered the trademark of "Shufeng Brand" loquat, and local fruit farmers sold it by OEM for free. Shufeng Township combines loquat cultural experience tourism with efficient ecological agriculture to run the annual Shufeng Loquat Culture Festival well. The brand effect of Shufeng's "forest family" tourism has begun to appear. During the loquat picking tour, the fruit price in the sightseeing garden has doubled, which has also promoted the sales of other agricultural special products and the development of service industry, thus increasing farmers' income.

"Shufeng Brand" loquat has successively won the titles of "Famous Trademark" and "Famous Brand Product" in Fujian Province, and passed the national green food certification and the registration of origin mark. The price of loquat keeps rising. Before and after the Spring Festival every year, the purchase price of Zaozhong No.6, which takes the lead in the fruit market, is even "fried" to 18-2 yuan. The "15, mu organic loquat base in Shufeng Township" previously recognized by Fujian Environmental Protection Bureau has developed into one of the green food bases of China Antarctic expedition team. Shufeng loquat with high quality and good brand has also been developed into loquat wine, canned loquat, etc. by manufacturers such as Nian Liquor and Kang Hui Food, thus increasing the added value of loquat. Shufeng quality loquat is exported to Beijing, Shanghai, Guangdong and other places, and exported to Southeast Asian countries and regions such as Singapore.