If your goal in catering is to open a small restaurant that can support yourself, it doesn't really matter what name you choose, and you don't even need to have your own name, such as those nameless shops and noodle restaurants in the streets, some of which have no signs at all; Some have signboards, but they are not individual brands, but a public brand, such as "Hangzhou steamed buns", "Lanzhou Lamian Noodles", "Fujian" and "Chengdu snacks".

However, if you are a little ambitious and want to create a catering brand, you need to have your own name. In this respect, don't be blindly arrogant because of the influence of traditional thinking: many traditional bosses don't care about brands and names, and they will be confident that others come to my house because of the taste, not those words. It may make sense in traditional catering, but this concept is out of date today.

So, is there anything special about naming names? This varies from person to person! Everyone's personality is different, so there are great differences in this respect. My suggestion is, you must have your own opinion, don't follow others' advice, especially don't throw this question to your friends completely, because it has been proved time and time again that everyone's opinion may be different, which may make you more confused in the end!

According to the survey data, the success rate of a restaurant's impressive name will be 50% higher than that of other restaurants, which shows how important the restaurant name is.

So how can a restaurant have a name that customers can remember immediately?

Here we will tell you a story first, the story of the name of this restaurant:

Here I have to mention the origin of the word "Haidilao". Many people want to know why the hot pot restaurant is named "Haidilao". In fact, this is related to a leisure activity of Sichuanese, that is, playing mahjong. Many people know that Sichuanese especially like playing mahjong to kill time in their spare time. The last peace card of mahjong is called Haidilao.

The thing is, before I started a Haidilao, I went there once and happened to see a hotel called Haidilao. He was deeply impressed by the crowded hotel, which looked elegant from the outside. So, when I opened a hot pot restaurant, I thought that the name of the restaurant might as well be called "Sanyuanhui", but the other three shareholders said that the name was not very nice, unlike the name of the restaurant. So, I began to consider the name of the store.

One day, while thinking hard about what to name the hot pot restaurant, it happened that his wife Shu Ping drew a card at mahjong, which was the last card, so the money she won was multiplied several times. At this point, his face was sad and he suddenly clapped his hands and said, "Well, the name of our hot pot restaurant is Haidilao."

It is also said that "fishing at sea" may refer to fishing for countless treasures in the boundless sea, and from this name, we can see that our mind is very broad and our ambition is great. But no matter what the origin of this name is, what is certain is that this name does bring good luck.

1

Concise and clear

The name of the restaurant should not be too obscure, it should be easy for all the target guests to understand, and it is also convenient for guests to convey the restaurant information to others. Simple and clear restaurant names are generally easy to spread among guests. The names of restaurants such as "Eating differently", "Piggy", "Pot Friends Circle", "Let's do it" and "Furnace Fish" are all simple, catchy and easy to remember.

Example: the restaurant's name "husband cooks, women follow" attracts guests.

2

Shun kou yi Ji

The name of the restaurant must be very smooth and easy for guests to remember, so as to spread it. To achieve this, restaurant names must pay attention to the charm and fluency of language, and always consider grasping the spiritual needs of consumers and creating a * * * sound with consumers. For those humorous restaurant names, customers usually unconsciously remember them.

Example: Happy Eating Classic makes guests eat happily.

three

Highlight the selling point

The name of a small restaurant should not be vague. We should not only pay attention to the easy-to-understand and catchy points, but also highlight the selling points of restaurants and show their business projects and styles. Therefore, the name of the restaurant must conform to the content, characteristics and style of your business, and must not be casually named.

Example: Using "Barbecue Shop" as the name of the restaurant is full of selling points.

four

conform to the customs

China has a vast territory, rich resources and different local conditions and customs. Therefore, when naming a restaurant, you must carefully understand and fully consider the local history, geography, customs and habits, otherwise, your restaurant name will not only fail to meet the needs of customers, but also have some negative effects.

Counterexample: Didi pork bag shop

five

Matching grade

The name of the restaurant should match its grade. Many restaurant investors like to dig deep into names and try their best to come up with a very unique idea and find a very unique name. This spirit is understandable, but it is not easy for a restaurant to have a nice name and distinctive features, and to meet the grade of its own restaurant. Let's look at a case:

Example: Long Wonton Restaurant caters to all levels of consumption.

There is a dragon wonton soup shop in Chengdu, Sichuan. Its name is simple and appropriate. The three levels are divided into three consumption levels: high, medium and low, which are orderly divided. Customers at all levels can find their own coordinates there. Therefore, this restaurant can be said to be three doors instead of one, greatly expanding its business scope.

six

Rich culture

The name of the restaurant is better and it can have a certain cultural atmosphere. In this way, to some extent, it can not only reflect the cultural background and quality level of the restaurant owner, but also be accepted by the guests. To be "culture" in restaurant names, we often need to grasp some elements such as poetry, words, scenery and things, so as to find the specific carrier of culture.

For example, decorate restaurants with cultural names.

For example, the moonlight on the Tang River is a very poetic name, which is easy for old customers to remember. "Food" is not bad. People who live by the river and "Hehe" are both refreshing names.

seven

The editor said

The name of a restaurant, such as a person's name, is not unimportant. It is a part of the restaurant brand, and a good restaurant name can reflect the concept of the restaurant, which is linked to the signature food and related to the location or surroundings.

In addition to the above six principles, we can also find our inspiration and give our restaurant a good name through the following points.

1. Where is the restaurant?

Think about the location of your restaurant. The geographical location of the restaurant can replace the naming elements of the restaurant. Are there any famous natural landscapes near the restaurant, such as lakes, mountains and beaches? Are there any historical sites nearby for reference? Is the building where the restaurant is located a story building? Can you name it after the background of that story? For example, it is said that because the restaurant was built in front of Mr. Lou Yu, a famous scholar in modern times, Mr. Qu Yuan (Yu Yue) suggested naming it "Louwailou".

2. What does the restaurant sell?

Think about what your restaurant philosophy is. If your restaurant has a specific cuisine, it can be reflected in the name of the restaurant, such as Banu beef omasum hotpot and a fish with Chinese sauerkraut. If your restaurant serves simple meals and you don't want complicated names, just add your last name, such as Tom's small restaurant.

3. What do others think

Write down the names of all the candidates in your mind. Even if you prefer a certain name, consider other possibilities. Ask your family and friends for advice, and you may get unexpected feedback. What you think is a perfect name, others may not think so, maybe you can come up with a better idea.

4. Don't do anything

Avoid detours and difficult names. If you can't even pronounce the name of the restaurant clearly, it is estimated that he can't write it, let alone search it online. It's still convenient for customers to find you. Pay attention to brand names, and don't use confusing names. On the one hand, there may be problems, and on the other hand, it will give others the impression that you are copying competitors.

If you want to join the WeChat group in the catering industry, please add the editor-in-chief WeChat: 24325844 14. Remarks: You are not the only one who caters!

The above is related to the catchy restaurant brand name, and it is about the sharing of Haidilao. Read the company's name book for free, I hope this will help everyone!