It started in Spain in 1962. In the 1970s, it was rated as one of the top four denim brands in the world and the number one denim brand in Europe by world-renowned magazines such as "Financial", "Times" and "Fortune". Just like its national sport - bullfighting, "LOIS" with the bull as its trademark is regarded as a national treasure brand of Spain, and the spirit of "LOIS" is also like the pursuit of goals like bullfighting, moving forward bravely, struggling unremittingly, dedicating oneself to death.

The LOIS brand adheres to the consistent principle of applying the spirit of denim to products, from the use of fabrics to the breakthrough innovation and spirit of design, hoping to provide consumers with real jeans and accessories. Its products are representatives of personalized clothing.

Today, LOIS has dozens of designers and launches hundreds of products every season. The design style is more international and personalized, breaking through the inherent image of jeans and becoming a brand popular among young people in Europe. Its brand footprints have spread to five continents and more than 70 countries in the world.

The LOIS consumer group is positioned as a group that has ideals and self-esteem, advocates freedom, can endure hardships, and is passionate about life, and is opposed to the decadent group that is violent, indulgent, and drifts with the crowd. Therefore, the slogan of LOIS is: "Not everyone is compatible with LOIS!"

In China, more and more consumers feel the unique charm of LOIS and experience the fun of synchronizing international fashion. Currently, LOIS counters can be found in Beijing’s Yansha Friendship Mall, Lufthansa Outlets, Jinyuan Lufthansa, Seth, Contemporary, Sogo Department Store, Anzhen Hualian, Fuchengmen Hualian, New World and other shopping malls.

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