The logo of Hailan House is shown in the figure below.

"Hailan House" (abbreviation: HLA) is a clothing brand under Hailan House Group Co., Ltd., headquartered in Jiangyin City, Jiangsu Province, China, which mainly sells men's clothing, accessories and related products in a chain retail mode.

Hailan House has implemented nationwide unified chain management for every store, which has achieved both "linking" and "locking": linking the brand, "linking" the image, "linking" the service and "locking" the management. Every department of the company can also serve the store according to the standardized business process, and standardization has become the guarantee of "copy without distortion" in Hailan House store.

brand image

at the beginning of its establishment, Hailan House proposed to build its own famous brand of national clothing.

While making good products, Hailan House also attaches great importance to the brand image, and has successively hired host Wu Dawei, mainland actor Yin Xiaotian, mainland actor Du Chun and young actor Kenny Lin as image spokespersons, and promoted Hailan House brand by putting in various advertisements and participating in China International Fashion Expo every year.