Hangzhou Weinian’s application for the Li Ziqi trademark was all rejected. The reason for the rejection was that the trademark was already held by Sichuan Ziqi Culture Co., Ltd. Due to the dispute between Weinian and Li Ziqi, Li Ziqi had several Yue has not appeared in public. To be honest, everyone is well aware of the dispute between Li Ziqi and Hangzhou Weinian, but it is obvious that everyone can only accept that Li Ziqi holds the trademark, and some even feel disgusted with Li Ziqi's trademarking.
Li Ziqi is a big IP that came out a few years ago. Li Ziqi’s name is Li Jiajia. When she returned to the village to take care of her sick grandma a few years ago, she started some small videos in the countryside. The video at that time received billions of views, and Li Ziqi became famous overnight because of her video. Li Ziqi is committed to showing rural life and some rural food culture, which makes everyone yearn for rural life. However, while becoming popular, Li Ziqi has also attracted a lot of controversy. For example, many people think that Li Ziqi's fraud is one of them. . But no matter what, it is a fact that Li Ziqi is very popular.
According to online news reports, all applications for the Li Ziqi trademark by Hangzhou Weinian Company were rejected. We must clarify the relationship between Hangzhou Weinian and Li Ziqi. After Li Ziqi became popular, he also had a relationship with Hangzhou Weinian Company The relevant contract was signed, and Hangzhou Weinian was responsible for the operating rights of the Li Ziqi brand. However, just when Li Ziqi wanted to hold Li Ziqi as a trademark, Hangzhou Weinian couldn't sit still. This led to a dispute between Li Ziqi and Hangzhou Wei Nian. Since July 14 this year, Li Ziqi has not appeared on the live broadcast platform.
The reason why Hangzhou Weinian’s application for the Li Ziqi trademark was rejected was that the trademark was already held by Sichuan Ziqi Culture Co., Ltd. According to the principle of first-to-register trademark, because Li Ziqi’s Sichuan Ziqi Culture Co., Ltd. The company has already registered the trademark Li Ziqi early. If Wei Nian applies for it later, it is basically unlikely to be successful, and it may even be due to malicious preemption and violation of relevant laws. As an ordinary melon-eater, I actually think that Li Ziqi’s videos are of quite high quality, otherwise there wouldn’t be so many people obsessed with Li Ziqi’s videos.
Based on the above, it is unlikely that Wei Nian can apply for the Li Ziqi trademark. After all, this trademark has been registered by Sichuan Ziqi Culture, and the ownership of the Li Ziqi trademark is actually clear at a glance.