Wenzhou Gui Xiang Village Food Co., Ltd. started in 1980s. At first, the pastry shop was named "Gui Xiang Village", which gradually established a good reputation among Wenzhou citizens. However, "Gui Xiang Village" is the registered trademark of Beijing Gui Xiang Village Food Center (30 categories), and Wenzhou "Gui Xiang Village" can only be used as the name of regional enterprises. With the expansion of the company's business outlets on the agenda, the brand name of "Gui Xiang Village" will not be used, because the brand name of the company is regional and the surrounding cities expand their chain networks. Since 2002, the company has stepped up the promotion of "Yuan Guixin" because it is wise to focus on promoting its own trademark brand. Gui Xiang Village in Wenzhou was renamed Guixinyuan, which was developed to meet the new competition in accordance with the provisions of the Trademark Law.