A complete wine packaging design mainly includes three parts: wine container, wine label and outer packaging. The design of wine label includes bottle label and tag. Some wine packages only have bottle labels but not necessarily tags. This part also includes the design of the sealing part of the wine container. Some wine packaging even includes the design of wine lid or wine stopper, and the outer packaging includes more aspects. There may be some differences between this part of hardcover wine and plain wine, but in general, it generally includes cartons, handbags and so on.

The outer packaging of wine plays an important guiding role in sales. The wine box is like a beautiful coat. It should be able to attract customers' attention and arouse their strong desire to buy. The design of wine outer packaging box can be said to have great flexibility. However, it is necessary to coordinate as comprehensively as possible, which can give people who buy wine a wider range of choices. So you can see different styles of wine boxes such as single bottle and double bottle series. The shape of wine box is not limited to cuboid. Cylindrical wine boxes are not uncommon. It is also common in the packaging of some high-grade famous wines.

The packaging material of wine boxes is often cardboard. For some high-grade wine packaging designs, wood is used as the outer packaging material to show its natural and cultural temperament. The application of color in packaging design is very important. The colors of wine boxes are mostly printed in yellow or white and gold (silver) colors, and the background color is deep, which forms a sharp contrast. Use less color instead of monotony, and use more color instead of clutter. Moreover, there are usually the same color characters representing the year or wine name on the deep background color, which is very brand-specific.