Hello, what is a trademark:

Trademark (trade mark) is a specialized legal term. After a brand or part of a brand is registered by the relevant government departments in accordance with the law, it is called a "trademark". Trademarks are protected by law, and the registrant has exclusive rights. Well-known trademarks in the international market are often registered in many countries. There is a distinction between "registered trademarks" and "unregistered trademarks" in China. Registered trademarks are trademarks that are protected by law after being registered with relevant government departments. Unregistered trademarks are not protected by trademark laws.

The functions of trademarks:

1. The function of identifying the source of goods

Identification is the basic function of trademarks. Trademarks are created to identify the source of goods. Therefore, only those with this function can become a trademark, and those without this function cannot be called a trademark.

2. Function of promoting sales

Producers and operators use trademarks to indicate the source of goods. Consumers use trademarks to distinguish similar goods, understand the goods and make choices. In this way, trademarks become An important tool to compete in the market, this is another important function of trademarks.

3. The function of ensuring product quality

Producers use trademarks to indicate that goods are provided by them, service providers use trademarks to indicate that certain services are provided by them, and consumers also use trademarks to indicate that a certain service is provided by them. Trademarks are used to identify goods or services and to identify their quality. This identification is related to the rise and fall of producers and operators. Therefore, the use of trademarks prompts production and operations to focus on quality and maintain quality stability. The use of trademarks can make producers and operators feel the pressure of market competition and pay attention to product quality.

4. The function of advertising

Modern commercial promotion is often centered on trademarks. Through trademarks, product information is released and products are promoted, which are eye-catching, concise and easy to remember. With the help of trademarks, A specific mark attracts consumers' attention and deepens their impression of the product. Products attract consumers, and consumers choose products with the help of trademarks. The role of trademarks is obvious. In reality, trademarks become silent advertisements, which further demonstrates the advantages of trademarks.

5. The function of establishing commercial reputation

Trademarks are used to indicate the source of goods, ensure the quality of goods, and advertise goods as an effective means of developing markets. This all shows that , a trademark condenses the credibility of the product marked by it and the manufacturer and operator of the product. A trademark is the best symbol of the credibility of the product and the credibility of the company related to it. Therefore, an effective way to establish goodwill is to form a trademark with an outstanding reputation. This kind of reputable trademark can not only help consumers choose trustworthy products, but also help manufacturers and operators avoid damage to their goodwill. Moreover, the wider the scope of trademark use, the greater the role of establishing and maintaining goodwill, so that competition among enterprises and products becomes competition among trademarks. The more popular a trademark is, the stronger its competitiveness.