The brand Comme des Garcons is the positioning and naming of her clothing brand by Japanese designer Rei Kawakubo.

Rei Kawakubo (English name: Reikawa Kubo), a Japanese female designer who developed in France, directly expressed her understanding of fashion and design concepts with "Comme des Garcons". (French "Comme" means "how" and "like", and "Comme des Garcons" means As Boys, which means "like boys") Rei Kawakubo is known as an "alternative designer" because of his original avant-garde image, which combines the concepts of the East and the West. Rei Kawakubo is the godmother of fashion in Japan.

Rei Kawakubo's quiet and elegant traditional Japanese elements, solid geometric model, asymmetric overlapping and innovative tailoring, and neat lines present a very ideological aesthetic feeling, just as she named her brand "Comme des Garcons", which is full of creativity!