Surreal concepts in graphic design
Surreal concepts are widely used in graphic design and their forms are diverse. Then let us further appreciate the surreal ideas in graphic design from diversity. Below are the surreal ideas in graphic design that I compiled. I hope it will be helpful to you!
The world we live in is rich and colorful, but because people’s lives are too common and too common, we hope for miracles to happen. , adding joy to ordinary life. The core content of graphic design is to convey information, guidance, persuasion and other purposes. With this purpose, the conception in design creation, the extraordinary and unique conception, is given a high status.
Whether it is realistic or surreal, design must express and depict the beautiful form in the world of human life or the areas where the soul travels, and it must be highly summarized and condensed with unique charm. Only novel and unconventional forms can attract people's interest, penetrate the soul, and make people think, so that the artistic effect can be fully exerted.
Surrealism is an important modernist art movement that emerged in Europe and has made fruitful achievements in art. The works of Dali, the most famous member of the Surrealist school of painting, are more realistic depictions of fantasy and absurd dreams. Dali used the deep space of illusion and realistic techniques to create dreamy images that are almost photographic. The inexplicable realistic combination reflects the role of the subconscious in artistic creation, making the impossible seem possible. It also makes each of his paintings like a thrilling drama. The characters and animals, reality and illusion, history and future, limited space and infinite time are wonderfully combined, giving people a huge shock to the vision and soul. In The Persistence of Memory, Dali evokes a bizarre dream experience. Weird Properties In a desolate landscape of infinite space, mechanical time shrinks. The distorted, human-headed figure in the foreground may be the last relic of a vanished humanity.
The surreal concept in graphic design is surrealism in a narrow sense. As a designer, you should be one step ahead of ordinary people and express people's views on things that they want to express but have not expressed. They should not be far away from the level of imagination that is acceptable and followable for ordinary people. In modern society, surreal concepts are increasingly showing their unique effects. Trademarks and advertising graphics are required to be novel, clever and attractive, so unique and surreal concepts are valued. Surreal conception has become an important part of creative design, and sometimes even a design tip.
In life, montage-style advertising paintings, hyperspace geometric trademarks, and letters and words with strong imagery are also quite common. Even decorations, window displays, leisure places, etc. are increasingly using ingenious and meaningful surreal ideas, which are more condensed, more concentrated, and more attractive. As shown in Figure 2 "Pedestrians in the Market": You have heard a lot about walking on the wall. How can you not be surprised by people walking leisurely on the wall like this? Although he knew it was a painting, the artist moved the concept of horizontal painting to a vertical one. On the wall, ordinary paintings immediately create a strong attraction.
The poster designed by the famous designer Lanny Somans for the art festival uses the technique of hidden painting. The inspiration for hidden paintings actually comes from nature first. It is very common for the natural scenery of water, mountains, floating clouds, rocks, and various distant and near textures to reorganize into forms similar to other objects in people's vision. Famous examples in ancient times such as the Huangniu Stone in Huangniu Gorge on the Yangtze River, the giant handprints on the Pillar Mountain in Sanmenxia on the Yellow River, and the Nine Horse Painting Mountain on the edge of the Li River in Guilin are all known as natural masterpieces. Animal protective colors, on the other hand, are truly hidden phenomena, showing similar surface states to those around them. A beetle standing on a branch looks like a dead branch, while a butterfly moth sitting on a leaf looks like a flower. Just like Lenny Soros's graphic posters, the hidden characters and words complement each other, creating a brisk ode to joy. His graphics jump from the pen to the paper, vividly embodying the appeal of humor, pleasure, and joyful visual imagery. The hidden forms of hidden paintings are often imaginary objects with surreal spatial structures. Therefore, they not only serve as entertainment and training (especially for children) in terms of plane functions, but also for adults, breaking through the general concept of space and undoubtedly improving people's understanding of space. Real-world insights enrich people’s creative forms and techniques.
There is a famous landscape painting in the Philadephia Art Museum in the United States called "People on the Stairs". When you stand in front of it, it is so detailed that it matches the environment. You thought you were back in the 18th century.
It is said that President Washington nodded and smiled at the person in the painting when he passed by. And I never knew it was just a painting. The concept of "scene on scene" refers to painting matching scenes in a certain realistic scene, so that the real scene and the virtual scene are integrated into one, which greatly expands the spatiotemporal connotation of the real scene and increases the richness of the art space. Tolerance enables people to get rid of the limitations of reality and fully enjoy the expansion of deeper, farther and wider beauty. When people observe the shapes on the picture and combine them into conscious entities, they are affected by the surrounding graphics, light and shadow, shape arrangement, interference objects, etc., which often distorts the sensory form. This is an illusion. Illusion paintings that use human illusions to express objective forms that are different from the original paintings are an interesting and surreal concept. In a picture of a clown, the two feet are actually standing straight, but it seems that the left knee is inward and the right knee is outward. If you look at the edge of the paper with the eye patch, the four legs are not bent at all. The technique of optical illusion painting is used a lot in abstract paintings, and symbols, logos, trademarks, advertisements, etc. are often used to achieve unique effects. In a poster of a muffler, a person is holding an empty frame in his hand. We can easily think that he is holding a cloud chart board to cover his face, but if we look carefully, we can see that there are white clouds in the background. Judging from common sense, it can only be a counterintuitive phenomenon. However, if you think about it a little deeper, this is a unique creative technique of interweaving people within paintings and people within paintings. Illusion paintings use the supplement or extension of people's visual impressions. At first glance, they still think it is a real form, but it is only after closer inspection that the mystery is revealed. This kind of painting is very imaginative and surreal, and it is this kind of surreal space that brings our thinking into the unfathomable world.
Recently, the design concept of figures and bases has broken through the traditional framework of formal geometric figures and adopted irregular continuous structures. Draw several pictures on a plane, and the space outside the pictures is the base. The bottom is also expressed in a certain shape. The resulting image and the bottom constitute two forms of one thing, that is, one design expresses two layers of information. There is an anti-war propaganda poster, which is composed of many bombs, and the bottom is just a skull. In this way, the two layers of information are interconnected to express a wordless theme. In addition to the above, there are also the use of shadows, the use of false models, and optical paintings to enhance visual effects, etc., which are all surreal conception techniques. Regarding the surreal concept in creative design, I think the use of surreal techniques is equivalent to its flavor. It makes the posters more stimulating to the senses, making them more active, more vibrant, and full of indescribable fun. Regardless of the subject matter, whether it is pleasant or sad, idiosyncratic or ordinary, surreal techniques can be used to achieve innovative and fascinating effects. Although the image created using surreal techniques only affects human vision, its meaning penetrates deeply into people's hearts and minds through its strong appeal, becoming something of style and interest.
Since the surreal concept is deeply rooted in people’s hearts and minds, it must objectively serve people’s attitude toward current society and ideological trends, and serve as a warning for mankind’s own progress and retreat. On the one hand, we actively participate in criticizing the good and evil of society, environment, life, and spirit; on the other hand, we explore a more brilliant civilization in the future. This is the correct attitude towards surreal concepts. It reveals the potential consciousness of human beings, and expresses this consciousness through artistic creation, which has a certain role in promoting the creative enlightenment of the concept of modern graphic design in the future. ;