1. Infringes the intellectual property rights of McDonald's. The picture is made by McDonald's company and enjoys intellectual property rights. McDonald's can ask the store to stop the infringement and pay for the use of the pictures.

2. If the store distributes Coca-Cola products, it will not infringe the intellectual property rights of Coca-Cola Company.

Anyone can report the infringement to the industrial and commercial department. The industrial and commercial departments have the right to punish them. It is also possible that the infringer filed a civil claim with the store.

Supplementary answer:

The intellectual property rights of pictures do not need to be clearly marked, but the copyright of designers and photographers. The picture of McDonald's hamburger is the duty behavior of McDonald's designer, and its intellectual property belongs to McDonald's company. Unless otherwise agreed, the maid has intellectual property rights to her advertising picture. Infringers are not required to use the McDonald's logo for infringement.