Lincoln Motor is a luxury car brand owned by Ford, a famous American automobile company. It was founded in 19 17 by Henry Martin leland. Its brand name is named after American President abraham lincoln.

Since 1939, President franklin roosevelt of the United States, Lincoln has been chosen as the president's car by the White House because of its excellent performance, elegant shape and unparalleled comfort. One of its most famous cars is the inspection car used by President Kennedy.

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When he first entered China, Lincoln used the Ford channel. However, on the one hand, Lincoln can't bring the target consumer customers, on the other hand, Lincoln cars will be flooded by Ford cars, and it is impossible to highlight its own advantages. Now, Lincoln Motor Company has learned its experience and independently operated its own 4S store. But at the same time, we have to face the problems of brand promotion and market cultivation, which is estimated to have no practical effect for a long time, testing Lincoln's determination and patience.

In terms of products, Lincoln tried to do as the Romans do. Lincoln's MKC and MKZ models have made considerable adjustments in body design, rear space and interior to cater to China consumers. In terms of product price, the brand price of "American Presidential Seat" luxury car has been adjusted to a level acceptable to the rich and even the middle class in China.

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