Trademark is an important intellectual property. Under the conditions of market economy, as a basic symbol to identify the source of goods or services and to distinguish goods or services provided by different enterprises, it plays a very important role in guiding market transactions, promoting the development of the national economy, and safeguarding consumer rights and interests. Moreover, among the three major intellectual property rights, trademarks are most closely related to the daily life of the public. A trademark is a symbol of an enterprise or individual that produces, distributes or services goods. It is not allowed to be infringed or damaged by others and is exclusive or exclusive. It is the carrier of the brand, embodies the credibility of the enterprise and the product, and can encourage consumers to recognize the brand and purchase goods. Registered trademarks are highly competitive. Registering a trademark can legalize your trademark. It is not only your intangible asset, but also brings you business opportunities and benefits. It also strengthens your legal awareness and improves the quality of your enterprise. A large number of hot-selling products creates a prominent trademark. A prominent trademark has also resulted in a number of hot-selling products. Below, Shandong Capital Network Technology Co., Ltd. will analyze the five major things to pay attention to when registering a trademark:

Color and font of the trademark applied for registration

Color:

Large Some registered trademarks are black and white. After successful registration, the colors can be used in any way you want. However, if you apply for a color trademark from the beginning, after the registration certificate is issued, you must strictly follow the verified and approved registered trademark and must not change it. Therefore, the editor recommends applying for a black and white trademark to avoid subsequent problems.

Font:

We all know that writing has a long history, and there are many types of fonts and forms. Therefore, in trademark management, the principle of using whatever font is registered is generally adhered to, and there is not much change. In this case, for example, if the trademark is registered in handwriting but is in use in printed form, this does not affect the normal use of the trademark.

Trademark Description

1. When submitting a trademark application, if the Chinese and English are artistic designs, the formal writing method needs to be stated.

2. If the application is a combination of English and Chinese, there is a similar application in English. When we write the description, we can connect it with the Chinese. The Chinese language is mainly used for identification, which will improve the English language. pass rate.

3. Many customers like to add suffixes related to products or services. For example, **Optoelectronics is registered on an LED lamp. Generally speaking, it means giving up the exclusive right of "Optoelectronics", but if the trademark * *Optoelectronics, registered on products that have nothing to do with optoelectronics, sometimes even giving up the exclusive rights is of no use, and the entire trademark may be rejected because the two words are inappropriate. Therefore, under normal circumstances, it is not recommended to add these suffixes. First register the text with significant parts. After the application is successful, these suffixes can be added and used.

Choose specific product items

Trademarks are divided into 45 categories, and the "Service and Goods Classification Table" is a reference book used to help select specific product items. The principle of trademark registration is that when a trademark is applied for registration in a category, one application form must be submitted, which is called one form, one category. To apply for registration of a trademark in two categories, submit two application forms, and so on.

When registering a trademark in a category, you can choose 10 product items. First, when choosing a product, choose the product you mainly make. We call it "core product", and then expand the scope of protection. Each major small group chooses a product for enclosure protection. Another advantage of having more groups is that if some products are rejected, some products can still get certificates. (Note: If a trademark has more than 10 product items in a category, the Trademark Office will charge an additional item fee for each additional item.)

Applying for trademark registration takes approximately 13 months. The trademark law of China is based on the principle of first-to-file protection, that is, whoever applies first belongs to whom. Therefore, it is better to apply for trademark registration as early as possible! Maybe the trademark registration collected in this article today is not comprehensive enough. I will share more experience posts in the future, hoping to help friends in need.

Application for trademark registration

According to the provisions of Article 4 of the "Trademark Law", the scope of subject qualifications of domestic trademark registration applicants applying for commodity trademarks and service marks are:? Natural persons, legal persons , other organizations. ?

1. Natural person refers to an individual with the capacity for civil rights and capacity for civil conduct, including persons, foreigners and stateless persons. (Nowadays, registered trademarks of natural persons need to be attached to individual business licenses)

2. Legal person refers to an organization that has the capacity for civil rights and civil conduct, and independently enjoys civil rights and civil obligations in accordance with the law, and must:? Be established in accordance with the law; Have necessary property and funds; have its own name, organizational structure and location; be able to independently bear civil liability.

3. Other organizations? Refer to organizations that are legally established and have certain organizational structure and property, but do not have legal person qualifications, such as: private proprietorships, individual partnerships, and partnerships that are registered and obtained business licenses in accordance with the law. Joint ventures, Sino-foreign cooperative enterprises, and foreign-funded enterprises; branches of the People's Bank of China and various specialized banks in various places, and branches of the People's Insurance Company of China in various places; township, subdistrict, and village-run enterprises that have been approved and registered to obtain business licenses; Other organizations that meet the conditions specified by law.