The classic trademark infringement case is the battle between Adidas and Adidas.

Adidas registered the "ADIDAS" trademark in China in 1974. Without its permission, Adiwang hung the signs "ADIDAS", "adivon" and a combination of pictures and texts in prominent places on its business premises. .

What is a copycat will always be a copycat, even if it has a good reputation in third- and fourth-tier cities. The lawsuit lasted for five years, and finally the war turned into friendship and a settlement was achieved. The Chinese trademark "Adidas" and the triangle LOGO were transferred to Adidas free of charge. The Chinese trademark and triangle LOGO can no longer be used and appear in terminal stores.

Some people are still discussing on the Internet why Li Gui did not do Li Kui in the Jordan trademark case, but Li Kui did Li Gui in Adidas. It's very simple. Adidas registered the "ADIDAS" trademark as early as 1974, while Jordan Sports' Jordan trademark was registered in 1991. Air Jordan only claimed the name rights in 2012, and did not pay enough attention to the trademark protection of his own name.