Brand is the evaluation and cognition of an enterprise and its products, after-sales service and cultural value, and it is a kind of trust. Brand is the embodiment and representative of the comprehensive quality of a commodity. When people think of a brand, it is always associated with fashion, culture and value. When enterprises create brands, they constantly create fashion and cultivate culture. Enterprises become stronger and bigger, constantly changing from low added value to high added value, and changing to high-level advantages of product development, product quality and cultural innovation. When the brand culture is recognized and accepted by the market, the brand will produce its market value.

At present, there are many well-known brands in various industries, such as computer brands such as Dell, Hewlett-Packard, Founder, Shenzhou, Asus, Tsinghua Tongfang, Lenovo ThinkCentre, Apple, Haier and Acer.