Counterfeit registered trademark products. According to the query of Putian shoe information, the reason why live streaming of Putian shoes is illegal is that they are counterfeit registered trademark products. For counterfeit brand shoes, well-known brands can be used to increase the value of the shoe products, and at the same time, it can also significantly reduce costs, thereby giving these products People who sell fake shoes bring huge profits, which may be an important reason why the sale of fake shoes continues to be banned.