HYPEBEAST was founded in 2005. From street culture to high-end fashion, the editorial team covers many fields such as art, design, science and technology, music and movies. As a popular media brand for pop culture lovers, HYPEBEAST is committed to bringing forward-looking and reliable trend information to the public. In addition to the latest fashion news every day, the editorial department and production team use different media and social networks.

And physical magazines. HYPEBEAST magazine focuses on the development of global fashion trends and makes in-depth analysis and discussion. At the same time, HYPEBEAST has brought HBX, a shopping platform with more than 200 selected boutique brands, to provide fashion lovers with single items such as clothing, shoes, printed matter and small technological objects, and strive to explore and promote new brands with rich stories, no matter from the design concept.

As far as product quality is concerned, they are pioneers of fashion creativity. In fact, there is no specific brand with fashion as its trademark in China, but many clothes will print fashion on clothes as an English picture. Fashion stands for "fashion" and "fashion". In most products, fashion only expresses literal meaning, and fashionable logo often appears on clothes of different small brands. Fashion is a brand of HYPEBEAST. Many brands generally add specific prefixes or suffixes to fully reflect the characteristics and trends of brands, such as "new fanshion" or "fashipin tv", which are well-known fashion brands.