Some icons are commonly used in daily life to warn or remind people to pay attention. The signs are as follows:

The logo is the core content of the corporate brand. For enterprises, first-time entrepreneurs must not simply think that registering a trademark means having a brand. From a brand perspective, a trademark is either a name or a graphic mark, which is just an identifying element of the brand.

First, with the help of a logo, you can unify your company image, and at the same time unify the designs of business cards, stationery, and envelopes that are often used in daily work, which will make it more memorable. The effect will be much greater than before it was used.

Second, the logo can give the enterprise a special identity certificate, and it is through the logo that people convey understanding information. For example, daily road traffic signs.

Third, a logo is a corporate asset that can be calculated in monetary terms. It can be the best form of differentiation from your competitors

Fourth, a logo is a corporate asset Business cards, a good logo will virtually make people remember the company more.

Extended information:

The origin of the logo can be traced back to the "totem" of ancient times. At that time, each clan and tribe chose an animal or natural object that it believed had a special mysterious relationship with itself as a special mark of the clan or tribe (called a totem). For example, the Nuwa clan uses snakes as their totems, Xia Yu's ancestors use the yellow bear as their totems, and some use the sun, moon, and crow as their totems. At first, people carved totems on the caves where they lived and on working tools. Later, they became symbols of war and sacrifice, and became clan flags and emblems. After the country was born, it evolved into the national flag and national emblem.

In production labor and social life, ancient people continued to create and widely use various types of marks, such as road signs, village signs, and tablets, in order to facilitate contact, indicate meaning, and distinguish the types, characteristics, and attributions of things. , seals and coats of arms, etc. Broadly speaking, these are signs. Most of the vessels with logo patterns found in ancient Egyptian tombs were the maker's logo and name, which were later changed into patterns. In ancient Greece, signs were widely used.

The role of logo

1. Recognition

Recognition is one of the important functions of corporate logos. Under the market economy system, competition continues to intensify, the public is faced with complicated information, and there are countless logos and trademark symbols. Only logos with distinctive characteristics, easy to recognize and remember, profound meanings, and beautiful shapes can stand out among peers. It can distinguish it from other companies, products or services and leave a deep impression on the audience, thus increasing the importance of logo design.

Leadership logo is the core of corporate visual communication elements and the leading force for corporate information dissemination. In the visual identification system, the shape, color and application method of the logo directly determine the form of other identification elements. , the establishment of other elements is centered around the logo. The leadership position of the logo is a concentrated expression of the company's business philosophy and activities, which runs through all business activities of the company and has an authoritative leadership role.

2. Identity

The logo represents the company's business philosophy, cultural characteristics, and value orientation, reflects the company's industrial characteristics and business ideas, and is a specific symbol of the corporate spirit. The public's recognition of a company's logo is equivalent to its recognition of the company. The logo cannot be divorced from the actual situation of the company. It goes against the purpose of the company and only does superficial work. It loses the meaning of the logo itself and even has a negative impact on the corporate image.

3. Connotation

With the operation of enterprises and the continuous dissemination of corporate information, the connotations represented by logos are becoming increasingly rich. The business activities, advertising, cultural construction, Public welfare activities will be accepted by the public and engraved in their minds through the memory of the logo. Over time, when the public sees the logo again, they will think of the products they have purchased and the services they have received, thus connecting the company with the public. Get up and become a bridge connecting enterprises and audiences.

Baidu Encyclopedia: Logo