Vigorously promote the strategic development of agricultural brands. Brand agriculture is an important way for China's agriculture to respond to the challenges of WTO entry, enhance international and domestic market competitiveness and improve its own efficiency after my country's accession to the WTO. It is also the most important way for our city to revitalize agriculture and rural economy. The growth point and important breakthrough point of vitality. Therefore, it is of great significance to promote and implement agricultural brand strategy. Strengthen publicity and mobilization, change ideological concepts, and enhance awareness of creating agricultural brands. Brand awareness is a comprehensive concept, including market awareness, trademark awareness, credibility awareness, quality awareness, innovation awareness, technology awareness, publicity awareness and protection awareness. Entering the 21st century, agricultural development has entered a new stage and is facing a new situation. On the one hand, the quantity of domestic agricultural products has changed from insufficient to regional and structural surplus, and the seller's market has turned into a buyer's market. The low quality and weak competitiveness of agricultural products have become key constraints affecting the further improvement of agricultural efficiency; on the other hand, my country has joined the After the WTO, the domestic market for agricultural products has become internationalized, and market competition has become increasingly cruel and fierce, which has put forward higher and stricter requirements for the production and operation of agricultural products. Therefore, creating an agricultural brand is an inevitable requirement for agriculture to develop to a new stage and an inevitable choice for agriculture to achieve rapid development at a higher level under the new situation. In the past, due to the influence of the traditional planned economy, people had insufficient understanding of the increasingly fierce competition in the agricultural product market under market economy conditions, especially after joining the WTO, and lacked a sense of crisis to survive on innovation and quality. As a result, brand awareness was weak and lacked all-round The courage and measures to advance the brand strategy. Therefore, on the one hand, we must strengthen the publicity of the importance of implementing the agricultural brand strategy, guide business operators and farmers to change their ideological concepts, and establish modern production and management concepts and correct brand awareness; on the other hand, we must strengthen the city's ecological resource advantages and brand resource advantages. The construction of the enterprise promotes the transformation of potential advantages into actual advantages, the transformation of resource advantages into competitive advantages and development advantages, and continuously promotes the development and growth of brand agriculture. Expand the total number of trademarks, increase cultivation efforts, and build an agricultural brand carrier. Trademark is the carrier and prerequisite for creating a brand. Agricultural products without a trademark cannot become branded agricultural products. First, a variety of effective measures must be taken to increase the total number of trademark registrations. For all agricultural and sideline products that are rich in local characteristics, have formed a certain scale advantage, or have a high reputation and are eligible for trademark registration, we must seize the opportunity to carry out protective registration. This includes both developmental registration of emerging products, rescue registration of traditional products, and certification trademark registration of agricultural and sideline products with certain influence and obvious regional characteristics. Secondly, efforts should be made to cultivate trademarks and famous brands. On the one hand, we must strengthen the cultivation of trademark visibility and credibility. Trademarks should be actively used in every aspect where trademarks can be used, such as corporate business cards, product packaging, and advertising. Especially in the design of packaging and decoration, the trademark should be highlighted to expand the publicity of the trademark and increase the visibility of the trademark; It is necessary to strengthen product quality management, adopt advanced and applicable technologies, actively develop distinctive new products, and implement full-process standardization and safety control during the production process to ensure stable and reliable product quality. At the same time, it is necessary to improve after-sales services and provide consumers with the best possible services. Convenient to improve the reputation of the product brand. On the other hand, it is necessary to vigorously promote the formulation and implementation of corporate famous brand and trademark strategies, widely carry out the application and identification of well-known trademarks and well-known products in the city, and continuously launch Suqian's famous brands and famous products. On this basis, establish provincial famous trademarks, famous products and national Well-known trademarks and well-known products create a reserve army, forming a scientific and reasonable ladder structure that strives to create third-level famous brands and third-level famous products. Third, we must pay attention to the protection of the exclusive rights of registered trademarks. Create a good atmosphere in the whole society of respecting trademark rights, protecting trademark rights, and severely cracking down on trademark infringement. In particular, we must implement key protection for the "three brands", and resolutely and severely punish in accordance with the law if infringement, counterfeiting and other illegal activities are found. Improve the quality of agricultural products, form scale advantages, and lay a solid foundation for creating agricultural brands. First, vigorously promote the quality improvement of agricultural products. Establish and improve the agricultural standard system, and strive to formulate and implement 30 local agricultural standards every year, with a total of 150 by the end of the "Tenth Five-Year Plan" period, of which safety and quality standards account for 50%, and characteristic, high-quality, efficient, and leading agricultural product quality standards account for 30%.

Accelerate the construction of agricultural standardization demonstration areas, adopt the form of rolling development, and build 10 municipal-level agricultural standardization demonstration areas every year. Based on the results of the construction of each demonstration area, selectively recommend and report them to provincial or national-level demonstration areas. By the end of the Five-Year Plan period, the city will strive to create 10 provincial-level agricultural standardization demonstration zones and 2-3 national-level demonstration zones. Strengthen the construction of agricultural product quality monitoring system, and establish and improve municipal, county (district) agricultural, livestock, and aquatic product quality inspection centers (stations) as soon as possible. By the end of the "Tenth Five-Year Plan" period, we will basically form a system that includes agricultural and sideline products, agricultural production materials, and agricultural ecological environment quality. A fair, scientific and authoritative agricultural testing network at the city and county levels, including testing, that can conduct rapid testing nearby. Comprehensively launch the pilot work on market access for safe and pollution-free agricultural products, and continue to expand market access coverage. Strengthen the construction of pollution-free agricultural product bases. By the end of the "Tenth Five-Year Plan" period, the city will build pollution-free agricultural product bases with a planting area of ??3.5 million acres, and strive to achieve standardized production of more than 80% of agricultural products, and basically achieve pollution-free production of agricultural products. Improve the quality assessment system, and organize the certification and evaluation of the quality of agricultural products and the quality system of leading agricultural industrialization enterprises in accordance with internationally accepted quality assessment standards and procedures. Key leading agricultural industrialization enterprises should establish a quality management system and pass IS09000 or HACCP (Hazard Analysis and Critical Point Control System) certification. The second is to effectively strengthen the declaration and certification of pollution-free agricultural products and green food. Further strengthen the organization and leadership of declaration and certification work, improve certification management institutions, strengthen publicity and mobilization, organize and mobilize all qualified enterprises to participate in declaration and certification; formulate preferential policies, encourage and help enterprises to participate in declaration and certification, and apply for pollution-free agricultural products, green For enterprises with successful food products, the government can provide appropriate compensation for the application and certification fees to mobilize the enthusiasm of enterprises to participate; strengthen the assessment of pollution-free agricultural products and green food certification work, focusing on the progress of the certification work, reported projects and pollution-free agricultural products that have passed the certification , green food quantity, etc. shall be inspected and assessed, regularly reported, rewards and punishments shall be strictly enforced, and the identification work shall be vigorously promoted. The third is to actively promote agricultural industrialization management. Further accelerate the establishment of leading industries and the construction of specialty agricultural product bases, insist on focusing on the quality improvement of agricultural products on one hand, and the expansion of scale on the other. Through the link of trademarks, leading enterprises (rural professional economic cooperation organizations, farmer brokers) and farmers can jointly operate, Form the scale advantage of branded agricultural products as soon as possible. Expand investment promotion and actively attract foreign capital, industrial and commercial capital, private capital and higher-level agricultural support funds to participate in agricultural development and agricultural industrialization operations. In particular, we must focus on supporting and cultivating various types of leading agricultural industrialization enterprises, rural professional cooperative economic organizations and Farmer brokers develop the rural professional market so that it continues to grow and develop and become the main body and new force in creating famous agricultural brands. Strengthen organizational leadership, form synergy, and optimize the creation of an agricultural brand environment. First of all, it is necessary to strengthen the organizational leadership of the work of striving to create agricultural brands. Party committees and governments at all levels in the city should take cultivating agricultural brands and developing brand agriculture as strategic measures to accelerate economic structural adjustment and promote local economic development. They should provide support in terms of talents, funds, policies and other aspects, and fully mobilize enterprises and production operators. Motivation to create an agricultural brand. It is necessary to help and guide enterprises and producers and operators to correctly handle the relationship between immediate and long-term interests, enhance brand awareness, increase investment in creation, and develop agricultural brands. At the same time, we must actively organize enterprises to participate in various agricultural product exhibitions and sales activities at all levels and "third-level famous brand and famous product" recognition activities, continuously expand the visibility and reputation of agricultural brands, and enhance market competitiveness and influence. Secondly, it is necessary to strictly supervise and assess, establish and improve the supervision and assessment mechanism and incentive and restraint mechanism, and vigorously promote the development of agricultural brand creation. Third, it is necessary to organize multiple departments to participate in agricultural brand creation activities to form an overall promotion force.

The departments of industry and commerce, quality supervision, and agriculture must compare the conditions, procedures, and requirements for declaration and certification of “third-level famous brands” and pollution-free agricultural products, and green foods, and proactively help grassroots and enterprises complete the declaration work; the economic and trade department must Brand creation should be included in the daily service and management of enterprises, and supervision and inspection should be intensified; the foreign trade department should provide services for the overseas trademark registration of export goods by agricultural product processing and production enterprises; the financial department should allocate special funds to establish a brand agricultural development fund. Support the development of brand agriculture; the financial sector should increase credit support for "third-level famous brands" and pollution-free agricultural products and green food production enterprises to help enterprises solve financial difficulties; the news media should increase its role in the development of brand agriculture , significance, and the promotion of "third-level famous brands" and pollution-free agricultural products and green foods, creating a good public opinion atmosphere for the development of brand agriculture.