Before trademark authorization, we should pay attention to the preparatory work.

The complicated preparation in the early stage is responsible for the brand, which is an important and effective protection for registered trademarks. If an enterprise neglects these tasks before authorizing a registered trademark, if the licensee's shoddy products have serious quality problems, vicious crises or other scandals within it, it will destroy the brand image and registered trademark value of the licensor.

the registered trademark right is the exclusive right of the registered trademark owner to his registered trademark according to law, also known as the exclusive right of registered trademark, which mainly includes the right to use, the right to transfer and the right to license. Disputes over the licensing of some registered trademarks highlight the problems existing in the management process of registered trademarks of private enterprises in China.

the above is the answer to your question, and I hope it can help you. A registered trademark is an important intangible asset of an enterprise. The function of a registered trademark can be maximized by licensing the use of the registered trademark. However, licensing the registered trademark is a professional legal and commercial act, which requires the participation of professionals, such as trademark lawyers, so as to ensure the legitimate interests of the company authorized by the registered trademark.