How to protect rights in case of infringement on Xiaohongshu? "Xiaohongshu" is a neutral platform service provider and only provides users with information storage space. Any form of guarantee is provided for the content published or reproduced. In accordance with the provisions of the Tort Liability Law, the Regulations on the Protection of Information Network Communication Rights and other relevant laws and regulations, "Little Red Book" has specially formulated these infringement complaint guidelines. Any third party (including but not limited to individuals, companies, enterprises, society) Groups, etc.) who believe that the notes/goods/services on the platform have content that infringes upon their legitimate rights and interests can submit a written complaint to "Little Red Book" in accordance with these guidelines. How to make a complaint 1. Acceptance of infringement complaints 1. Infringement of personal rights such as reputation rights and portrait rights; 2. Infringement of intellectual property rights such as trademark rights, copyrights, patent rights, etc. 2. Infringement Notification Procedure If the rights holder believes that user notes, mall products or services, etc. on the "Little Red Book" platform infringe upon his or her personal rights or intellectual property rights, please follow the following procedures and requirements to initiate a written complaint to "Little Red Book" . 1. The rights holder downloads the "Infringement Complaint Notice", fills in the information as required in the form and submits preliminary supporting materials (according to the fifth standard). 2. Send the "Notice of Infringement Complaint" and preliminary supporting materials to the designated mailbox with the name "Name of Rights Owner Complaint Matter". 3. "Little Red Book" will conduct formal review after receiving the materials. Complaints that meet the requirements will be handled. For cases with unclear qualifications, incomplete materials, or other non-compliance with the requirements, "Little Red Book" will not accept the complaint until the right holder provides complete information. After "Little Red Book" officially accepts the complaint, it will conduct a superficial review of the material content and make a review result. If the complaint is approved, "Little Red Book" will take corresponding measures to prevent further damage. 4. During the review process, "Little Red Book" has the right to require the right holder to provide or supplement corresponding materials depending on the specific circumstances. The right holder should respond or supplement within a reasonable period set by "Little Red Book". If no reply is made within the period, or supplementary information, the right holder shall be deemed to have withdrawn the complaint. The rights holder may also voluntarily withdraw the complaint. Regardless of whether the rights holder withdraws it voluntarily or is deemed to have withdrawn it, "Little Red Book" has reason to believe that the infringement originally complained of did not exist from the beginning. 3. Counter notification procedure Right holders should be aware that when “Xiaohongshu” takes measures to freeze or block suspected infringing links based on the complainant’s application and certification materials, the notice and related measures will be notified to the person complained of “Xiaohongshu” User or merchant. If the complained user or merchant of "Xiaohongshu" believes that its behavior does not infringe the legitimate rights and interests of others, they should download the "Non-infringement Statement" and prepare the complaint materials within 5 working days after receiving the notice (according to Article 6 Standards provided), submit statements and materials to the "Little Red Book" email. After receiving the statement, "Little Red Book" will forward the statement to the complainant and inform the complainant that he or she can complain to the relevant competent authorities or file a lawsuit with the People's Court. Within fifteen days after the statement is conveyed to the complainant, if "Little Red Book" does not receive a lawsuit or a notice of prosecution from the right holder, it can terminate the measures taken in a timely manner. #brand安全有保障