The review standards for trademark registration may vary depending on the trademark regulations of the country or region and the policies of the trademark registration agency. The following are common standards for trademark registration review in general:

1. Similarity: When reviewing trademark registration, the trademark registration agency usually compares the similarity between the applied trademark and the registered trademark or the applied trademark. . If the trademark is too similar to an existing trademark, the trademark registration may be refused. Judgment of similarity usually includes aspects such as the appearance, pronunciation and meaning of the trademark.

2. Easily confused: When reviewing trademark registration, the trademark registration agency pays attention to avoiding confusion between trademarks. If the applied trademark and an existing trademark are likely to cause confusion when used on the same or similar goods or services, the trademark registration may be rejected.

3. Generic or descriptive: When reviewing trademark registrations, trademark registration agencies usually avoid registering trademarks that are too generic or that only describe the characteristics of goods or services. This is because a trademark should be unique and identifiable so that consumers can distinguish it from other trademarks.

4. Violate public interests or moral norms: During trademark registration review, the trademark registration agency will exclude trademarks that violate public interests or moral norms. For example, trademarks that involve deceptive, obscene or immoral conduct may be refused registration.

It should be noted that trademark registration review standards may vary from country to country or region. Trademark registration authorities in various countries or regions may establish specific review guidelines to ensure the legality and feasibility of trademark registration.

I hope the above information will help you understand the trademark registration review standards. If you have any further questions, please feel free to ask.

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