The company's headquarters is located in the Green Industrial Park, Songjiang District, Shanghai, covering an area of ??more than 200 acres, with total fixed assets of more than 350 million yuan; Soy (Anhui) covers an area of ??more than 600 acres, with a total investment of 162 million yuan. ) Home Appliances Industrial Park has been put into operation. Soy Company owns several specialized manufacturing branches (companies): Lu'an Soy Electrical Appliances Manufacturing Co., Ltd., Lu'an Xingda Electrical Appliances Trading Company, Hefei Soy Electrical Appliances Company, Shanghai Minjie Electrical Appliances Co., Ltd., and its sister enterprises ( Shanghai Minsheng Washing Machine Co., Ltd., Shanghai Songgao Plastic Products Co., Ltd., Shanghai Zungui Electric Co., Ltd., Hefei Zungui Electric Co., Ltd., Guizhou Guiyang Zungui Electric Co., Ltd.) together form a large-scale group company. Shanghai Soy Electric Co., Ltd. has internationally advanced 2.5 million household air conditioner production lines, 200,000 commercial air conditioner production lines, 2 million refrigerator production lines and 300,000 solar water heater production lines; it has a complete performance laboratory and internationally advanced testing equipment. Ensure that every Soy product is a high-quality product, a promotional material, and a product that satisfies consumers.
The company has passed ISO9001:2000 international quality system certification, European CE certification, CB certification, China CCC certification and other domestic and foreign series certifications; it has obtained "Shanghai Famous Brand Products" and "Quality After-sales Service" "Unit", "Top Ten Brands in the Industry", and other honorary titles; and has been honorably broadcast on CCTV many times. The "Soy" brand is led by Chairman Wang Qiongfeng and General Manager Mr. Liu Yong. So far, Soy has nearly 2,000 employees. Domestic sales cover more than 20 provinces, municipalities and autonomous regions across the country. Soy products are exported to Southeast Asia and the Americas. , Central Europe, Australia, Central Africa and more than 70 countries and regions around the world. Soy has a place in the market, becomes an important role in Shanghai's home appliance brand, and makes Soy a dazzling pearl in the home appliance industry. "Soy" has been listed as an emerging brand in China a few years ago. As soon as its products were launched, they have been unanimously recognized and favored by consumers and merchants. From quality to service, they are at the forefront of the industry. An unknown brand, after several years of market verification, "Soy" has now become a well-known brand with a high reputation in China and even around the world. According to a survey of 220 dealers across the country, consumer satisfaction is as high as 94.5. In 2002, Soy Company put forward the grand goal of "dare to be the first in the world and be the world's Soy", thereby establishing Soy's global brand strategy. Soy Company strictly implements the ISO9001 system certification management model from market research to product research and development, from production, technology to quality management, from product quality to after-sales service. Accurate market positioning and strict production technology ensure that the sales performance of Soy products increases rapidly year by year. The company's board of directors has formulated the strategic goal of making the "Soy" brand's market share among the top ten in the home appliance industry within the next five years. From 2001, Soy established the East China market as the main battlefield and other provinces and cities as the company's target development markets. By 2005, the sales network had been distributed to more than 20 provinces, municipalities, and autonomous regions across the country, and its export business spanned more than 70 countries around the world. In order to achieve the goal, the company has invested a lot of manpower, material resources and financial resources. In order to realize the localization strategy of the Soy brand, from 2002 to December 2006, the famous cross talk master Mr. Ma Ji was hired to endorse the product image, so that the Soy brand could quickly integrate into the lives of Chinese consumers. At the same time, he also interacted closely with the famous Hong Kong movie star Xu Jinjiang, and famous cross talk masters Li Jindou, Yan Yueming, etc. did promotional activities for Soy. In order to accelerate the realization of globalization goals, Soy has expanded from a single household air conditioner to cover a series of products such as household air conditioners, central air conditioners, refrigerators, solar energy, washing machines, etc., in order to adapt to the increasing demand of the Chinese domestic market, especially the huge domestic three-dimensional Fourth level market. At the same time, in order to increase production capacity, the "Soy (Anhui) Industrial Park" with an investment of 162 million yuan was established in Anhui and started production in the first half of 2006. The scale of the production base is six times larger than the existing production base in Shanghai. After being put into operation, the production capacity of "Soy" products will be greatly increased.
Soy product overview: Soy products cover four major series: refrigerators, household air conditioners, central air conditioners, and solar water heaters. 1) Refrigerator: The appearance design is novel and fashionable; the main components are supplied by well-known supporting manufacturers at home and abroad; the refrigerant uses the internationally recognized CFC-free refrigerant R600a, which is green and pollution-free; the energy saving and consumption reduction reach the national first-class energy efficiency; the luxurious temperature It has many user-friendly and convenient designs such as light control design, removable door seals and green environmentally friendly materials; the product has been favored by dealers and consumers since its launch. 2) Air conditioner: Novel and fashionable appearance design, removable panel; automatic reset after power outage; ultra-low temperature start; self-diagnosis, humane design; low-voltage start; high-efficiency filter, super dehumidification; unique silencer cavity technology; shock-proof damping pad technology ; Ultra-quiet operation; LED digital display; automatic sleep operation; optimized air duct and recording design; auxiliary electric heating, etc. Integrating household, business, manufacturing and maintenance. 3) Solar water heater: The appearance design is novel and fashionable; the imported aluminum-zinc shell is elegant and luxurious, the fluorotitanium alloy has high strength and is corrosion-resistant, and the food-grade stainless steel inner tank uses light energy as the main source and electric energy as the supplement to achieve 24-hour water supply; ultra The thick insulation layer has a long heat preservation time and is resistant to severe cold and high temperatures; the advanced three-cavity vacuum tube has high heat absorption efficiency and strong frost resistance; the snap-on reflector is closely combined with the vacuum tube, which has good heat collection effect, high efficiency of converting light energy into heat energy, and stability. Strong, automatic water filling function.