Secondly, trademarks are intangible assets of enterprises and are also the basis for consumers to choose products or services. Good companies not only need good products and services, but also need good trademarks. Whether it is Coca-Cola in the United States or Haier in China, they are protected by law because they have registered trademarks. Even if Coca-Cola and Haier lose all their assets overnight, they can still rebuild quickly because of the huge intangible assets formed by their trademarks, which far exceed their tangible assets. Trademarks are the talisman of a company's products. The key to preventing trademark squatting is to have a strong trademark awareness and advance awareness of trademark registration. As a trademark owner, enterprises must also learn to use trademark strategies and pay attention to combining trademark and related technology protection. As an important intellectual property, trademark is closely related to an enterprise's technical management and scientific and technological investment. Its protection is inseparable from the multi-faceted and multi-level protection of intellectual property laws and regulations. Secondly, "registered trademark" is the "admission certificate" for enterprise products to enter the market. According to relevant regulations of national ministries and commissions: enterprise products (including industrial products and agricultural and sideline products) entering shopping malls, supermarkets and other sales departments must have registered trademarks. Otherwise, they must Treated as "three no products", they are not allowed to enter well-known shopping malls and supermarkets. In other words, products without registered trademarks can only be "off-the-shelf goods", so don't underestimate her.