According to the Regulations on the Administration of Enterprise Name Registration:
Article 5
The registration authority has the right to correct the inappropriate enterprise name registered, and the higher registration authority has the right to correct the inappropriate enterprise name registered by the lower registration authority. Any unit or individual may request the registration authority to correct the registered inappropriate enterprise name.
Article 6
An enterprise is only allowed to use one name, and it shall not be the same as or similar to the name of a registered enterprise in the same industry within the jurisdiction of the registration authority. If there are special needs, with the approval of the registration authority at or above the provincial level, enterprises can use subordinate names within the prescribed scope.
Article 7
The name of an enterprise shall consist of the following parts in turn: name (or trade name, the same below), industry or business characteristics, and organizational form. The name of an enterprise shall be preceded by the name of the administrative division of the province (including autonomous regions and municipalities directly under the Central Government, the same below) or city (including states, the same below) or county (including municipal districts, the same below) where the enterprise is located.
With the approval of the State Administration for Industry and Commerce, the enterprise names of the following enterprises may not be preceded by the name of the administrative division where the enterprise is located:
(1) Enterprises listed in Article 13 of these Provisions;
(2) Enterprises with a long history and well-known trademarks;
(3) Enterprises with foreign investment.
Extended data:
According to the Regulations on the Administration of Enterprise Name Registration:
Article 8
Chinese characters should be used in the names of enterprises, and the names of enterprises in ethnic autonomous areas can also use the national languages commonly used in ethnic autonomous areas. Where an enterprise uses a foreign name, its foreign name shall be consistent with the Chinese name, and it shall report to the registration authority for registration.
Article 9
The name of an enterprise shall not contain the following contents and words:
(a) detrimental to the interests of the state and society;
(two) may cause deception or misunderstanding to the public;
(3) Names of foreign countries (regions) and international organizations;
(four) the name of the political party, the name of the party, government and military organs, the name of the mass organization, the name of the social organization and the number of the army;
(5) Chinese phonetic letters (except those used in foreign names) and numbers;
(6) It is prohibited by other laws and administrative regulations.
Article 10
Enterprises can choose font size. The font size should consist of more than two words. Enterprises may use local or foreign masterpieces for justified reasons, but they shall not use the names of administrative divisions at or above the county level as font sizes. Private enterprises can use the investor's name as the font size.
Article 11
An enterprise shall indicate its industry or operating characteristics in its name according to its main business and the categories classified according to the national industry classification standards.
Article 12
An enterprise shall indicate the organizational form in its name according to its organizational structure or responsibility form. The marked organizational form must be clear and easy to understand.
Article 13
The following enterprises may apply to use the words "China", "China" or "international" in their enterprise names:
(1) national company;
(2) Large import and export enterprises approved by the State Council or its authorized organs;
(3) A large enterprise group approved by the State Council or its authorized organ;
(4) Other enterprises as stipulated by the State Administration for Industry and Commerce.
Guangdong Provincial People's Government Portal-Provisions on the Administration of Enterprise Name Registration