It is not difficult to manage a KTV. If you want to manage a KTV well, you must achieve a certain level of high social and economic benefits, that is, institutionalized management science, standardized service and high-quality brand management, which requires a lot of work. As a manager, you should carry out management functions such as decision-making, organization, command and coordination before you know the objective reality, so that KTV places can form the maximum reception capacity. Combining the management knowledge I have learned and the experience I have gained from my work, I have drawn up the following management plan for your reference.

This draft is divided into two parts: management and operation.

1. Management part:

The management of p>KTV places should be based on the objective premise of the internal specific environment, that is, the internal actual situation, such as the management of organizational structure, the establishment of rules and regulations, the management of service quality, the management of on-site operation and the construction of corporate culture.

(1) Organization, construction and management

:

As an enterprise, it is necessary to organize and manage its human, material and financial resources. As a service industry, KTV is characterized by a variety of businesses and materials. In order to ensure the orderly operation, It is more necessary for us to reasonably and effectively divide the responsibilities and authorities of all management levels and business levels within the organization. The construction and management of the organization mainly start from two aspects:

First, the organizational structure and organizational management system of KTV venues are formed. That is, the establishment of KTV organization, the establishment of posts and the establishment of post responsibilities, the division of business and authority of each post, the arrangement of teams and groups, the allocation of management personnel, etc., are set up reasonably and effectively, so that the big and small things on the scene are done and managed; Staffed personnel know what they should do, how to do it, and to what extent they can not go beyond their own scope, and the personnel will not be idle.

secondly, reasonable and effective combination and deployment of KTV's human, material, financial and information resources, the operation of KTV can't remain unchanged, it will vary with the seasons, climate and external competition, and it can be divided into off-season and peak season, which requires managers to master the operating rules of KTV, consumers' consumption psychology and other factors, and make reasonable regulation and control of on-site resources. So that the existing resources will not be wasted or exhausted.

In short, the significance of organization is to ensure that the on-site business is carried out reasonably, scientifically and orderly.

(2) Establish perfect rules and regulations:

As an enterprise, "No rules and regulations can not make Fiona Fang" is just like a country that needs to have a standardized and perfect system to ensure that the organization of the place, service quality standards, control methods of promotion programs, personnel management, personnel training and quality requirements, equipment and facilities, consumables, business objectives and other items should be confirmed in the form of explicit provisions, so that personnel can follow the rules.

on the other hand, focusing on the details, it is to formulate specific systems, such as business activity record system, attendance and shift change system, service quality evaluation system, health system, code of conduct requirements, goods use system, goods inventory system, personnel examination system, financial system, personnel management system, reward and punishment system, promotion system, personnel training system, welfare system, cashier system, etc., which should be stipulated in clear text one by one, and the system is the most formulated.

(3) supervision and management of on-site operation:

KTV enterprises must involve on-site affairs in operation, and on-site affairs need to be managed by someone. As a manager, the most important thing to do every day is to do a good job in supervision and management of on-site operation. On-site work is mainly divided into three parts:

First, pre-shift preparation holds a pre-shift meeting to summarize and analyze the work of the previous day and allocate the work of that day. Check whether the employee's gfd and mental state meet the post standards.

second: the patrol work in the class is to patrol the site to understand the needs of the guests, so as to prepare first-hand information for the promotion, evaluate and test the operation and service quality of the employees, so as to make decision-making improvements, pay attention to the problems existing in the operation at any time, and solve and correct them in time.

third: summarize the evaluation work after work, make a scientific and systematic evaluation of the day's labor, sum up experience, and put forward improvement plans. In short, on-site labor management is the most important thing. As a manager, we must proceed from reality, give full play to our management talents and wisdom, and conduct reasonable and effective management on the site.

(3) Corporate culture construction:

What is corporate culture? It refers to a kind of values, basic beliefs and code of conduct that employees pursue through cultivation, advocacy and shaping in the process of their own business development.

why is it so important? A successful enterprise must be backed by excellent corporate culture, such as the QSCV principle of McDonald's (quality, service, hygiene and value), Haier's sincerity forever, Le Di's health, safety and happiness. It can be seen that corporate culture is of great significance in the development of enterprises, and to do a good job in corporate culture is to build a management team, shape and cultivate the internal and external environment, and comprehensively improve the quality of employees in all aspects.

in short, if an enterprise wants to be bigger and stronger, it should do a good job in cultivating corporate culture from beginning to end.

second, the operation part:

while doing a good job in internal management, as a manager, we should focus on the outside, that is, aiming at the market, exploring the market and developing service products, so as to improve the business performance of the place and create good benefits. This is the operation work. The main contents are market research, marketing and brand building.

(1) Establish a market research mechanism and conduct market positioning:

The KTV market is constantly changing and developing. You may be crowded today and will be closed tomorrow. Therefore, it is necessary to collect tickets, record, sort out, analyze and summarize the consumption demand and promotion information of the KTV market in a purposeful and systematic way.

KTV market research mainly starts from the market environment, consumer psychology, competition in the same industry and other aspects, and then analyzes and summarizes the results, makes a trend forecast, and makes this positioning of consumer groups in combination with its own actual situation.

(2) Determine the target market and adopt effective marketing strategies:

Different places have different consumer groups, nightclubs are mainly business guests, and self-service KTV is mostly consumer groups. Even self-service KTV has different consumer groups. For example, in Le Di, students are the main customers during the day, while night shows are more inclined to successful people with certain careers. As a place, it is very important for us to know where our guests are, and the consumption psychology and habits are very important. This is that once the target market is clear, we can adopt some targeted strategies to promote consumption. Such as product service innovation strategy, price strategy, personnel promotion strategy, etc., are conducive to improving business performance and promotion.

(3) Introduce KTV entrepreneurial image recognition system to create brand:

Generally speaking, corporate image refers to shaping a good image, highlighting advantages, showing the good side to consumers, and letting consumers know the benefits and differences of the enterprise. The work in this area mainly starts from three aspects:

① Concept shaping includes letting the public know the business philosophy, corporate culture, management principles, development direction, code of conduct, corporate spirit and corporate personality of the enterprise.

② visual perception, such as: trademark, corporate image, corporate modeling, standard color, basic composition, corporate logo, product design, etc.

② Behavior direction:

a Internal: employee training, reward and punishment promotion system, decision-making behavior, working atmosphere, and employee welfare remuneration.

b external: market research, advertising, promotion strategies, public welfare activities, etc.

In short, corporate image recognition is to better promote the enterprise, establish the image of the enterprise in the public mind, improve the reputation and popularity of the place, and create a brand.

The management work is complicated and complicated. As a manager, you must have good management quality and level, and be good at exerting your talents and wisdom in daily management work and engaging in management work.