In addition to being divided into famous brands and non-famous brands, brands can also be divided into different categories based on other criteria:

Based on brand awareness, they can be divided into local brands , regional brands, domestic brands and international brands. Local brands are usually bounded by counties, while regional brands are usually bounded by provinces.

According to the duration of the brand, the brand can be divided into short-term brand, long-term brand and era brand. A short-term brand refers to a brand that lasts for a very short time. It often takes advantage of an accidental opportunity to suddenly increase its popularity, then continues to decline, and is finally forgotten by people. This type of brand is the so-called January brand, half-year brand, and one-year brand. Long-term brands refer to brands whose brand duration is more than two years. Such brands have usually been recognized by consumers and have a place in the market. Era brands refer to brands that can sell well in an era. Typical ones include Coca-Cola, Mercedes-Benz, Lee Cooper jeans, etc.

According to the purpose of the product, brands can be divided into capital goods brands and consumer goods brands.

Capital goods brands refer to the brands used to produce various products. Capital goods have a distinction between specificity and generality, and brands are also very important in creating differences in products (capital goods).

Consumer product brands can be divided into daily necessities brands and luxury brands. Daily necessities are also necessities, generally referring to products that are purchased more frequently by the public and have lower elasticity. The importance of consumer product brands in creating product differentiation has always been valued by experts and manufacturers. Because once such brands win the favor of consumers, they will generate repeat purchases, thereby bringing long-term profits to the company and making the company stand out in the competition. Stand firm. Luxury goods, also known as luxury goods, mainly refer to items used to meet consumers' needs for luxury consumption or conspicuous consumption. Brands of such items include Cadillac cars, Chanel No. 5 perfume, Marlboro cigarettes, etc.

According to different aspects of product production and operation, brands can be divided into manufacturer brands and promoter brands. Manufacturer's brand refers to the brand designed by the producer (manufacturer) for #its products. A marketer's brand is a brand designed by a marketer based on its target market and combined with product features and functions. Promoter brands pay more attention to the target market and consumer preferences, which is different from manufacturer brands.

According to the brand source, brands can be divided into private brands, foreign brands and mixed brands. Private brands are brands created and used by manufacturers themselves, such as HONDA, TOYOTA, SONY, Panda, Jiefang, Giant Tree, Forever, Feige, etc. Foreign brands refer to brands acquired by manufacturers through franchising, mergers or acquisitions. For example, Hong Kong Dickson Group spent a huge sum of 52 million yuan to acquire the French company Dupont in 1987, thus owning S.T. Dupont, a famous brand with a history of hundreds of years. Mixed brands mainly refer to brands formed through joint ventures with the brands of both parties, such as Qindao-Liebherr.

Based on the market power of the product, brands can be divided into strong brands and weak brands.

A strong brand refers to a brand that has strong brand power, leads the market, or has strong potential competitive advantages and strong trends. Weak brands refer to brands whose brand power is relatively weak and thus can only fill a gap or follow in the market. They also include strong brands that are about to decline and are disadvantaged by competition.

According to the brand growth mode, brands can be divided into stable rising brands, instant explosive brands, repeating brilliant brands, and undulating brands.

A stable rising brand refers to a brand whose reputation has been on the rise for a long time. Although it may suffer partial setbacks that damage its reputation, its reputation has been rising throughout the growth process. Instantaneous explosive brands refer to brands that suddenly gain high visibility due to some kind of opportunity, but such brands often flash by like shooting stars in the night sky. The reason is that this kind of opportunity is highly random, and it is not easy to seize it. It is even more difficult to maintain the reputation gained instantly after seizing it.

A repeat brand refers to a brand that, after achieving success, falls silent due to various reasons, but then rises again and shines again after a period of time. An undulating brand means that the brand's popularity rises, falls, rises again, falls again... in an undulating pattern. Many of today's famous brands have experienced this ups and downs. However, if a brand is always in a state of ups and downs, or the ups and downs are too frequent and last for too long, it will cause adverse consequences.

Based on whether the product is sold domestically or exported, brands can also be divided into domestic brands and export brands.