Joyoung Co., Ltd. (hereinafter referred to as Joyoung or the company), formerly known as Shandong Joyoung Small Home Appliances Co., Ltd., was established in July 2002 and officially restructured into a joint-stock company in September 2007. Joyoung is a modern enterprise focusing on the field of soymilk machines and actively developing the R&D, production and sales of small kitchen appliances. It currently has more than 2,000 employees, with an average age of no more than 30 years old. At present, Joyoung has formed a cross-regional management structure and has built multiple production bases in Jinan, Hangzhou, Suzhou and other places. Joyoung has maintained healthy, stable and rapid growth, with an average growth rate of more than 40% in the past five years. It has now become a well-known enterprise in the small household appliance industry, ranking among the top in the industry in terms of scale.

Joyang continues to expand in the field of small household appliances, new products emerge one after another, and the market scale continues to expand. At present, Joyoung's main products include soymilk machines, induction cookers, food processors, juicers, boiling water cookers, electric pressure cookers, and more than 100 models in seven series. At the same time, Joyoung has also developed commercial soymilk machines specifically for hotels and office buildings. New market space has been opened up. Among them, Joyoung soybean milk machine has become the number one brand in the industry, with a market share of more than 80%; Joyoung induction cooker has a domestic market share of more than 10%, ranking second in the country in sales; cooking machine juicer has a domestic market share of more than 30%, accounting for more than 30% of the domestic market share in the industry. Ranked first; the boiling water cooker has also occupied the second position in the industry. Joyoung's products now cover more than 30 provinces, municipalities, and autonomous regions across the country, and are exported to more than 20 countries and regions including Japan, the United States, Singapore, Indonesia, and Thailand.

Brand, marketing and technology are Joyoung’s three major competitive advantages. Joyoung Soymilk Maker has firmly occupied the position of the number one brand in the soymilk maker market. In 2007, Joyoung's soymilk machine was awarded China's Famous Brand Product, and its induction cooker was awarded the title of National Inspection-Exempt Product. In 2006, Joyoung's trademark was awarded China's Well-known Trademark. In the same year, Joyoung's soymilk machine, juicer, and cooking machine products were approved by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China. Rated as a quality inspection-free product. With its unique strategic vision and advanced business philosophy, the company has gradually established a marketing system that is ahead of its peers. At present, the company has 450 first-level dealers, its marketing network covers more than 270 prefecture-level cities and 2,000 county-level cities across the country, and has more than 20,000 retail terminals. R&D is Joyoung's core competitiveness. Joyoung currently owns 204 national patents and has established an efficient R&D system in corporate development, striving to build the company's R&D center into the world's leading R&D base for healthy kitchen small appliances.