1. Definition of Corporate Integrity

Integrity is the traditional virtue of the Chinese nation. Honesty, as the name implies, is honesty and trustworthiness. As the most important microeconomic subject in the process of economic operation, the enterprise's credit status is not only directly related to its own credibility, but also affects the integrity construction of the whole society. Corporate integrity contains diversified connotations.

honesty is a moral concept. As the main body directly participating in market competition, enterprises must regard honesty as the basic ethics, follow the "rules of the game", take honesty as the foundation, and build enterprise brands.

honesty is a value standard. Under the influence of Confucian culture, orientals pay attention to "what they say must be done, and what they do must be fruitful". In this environment, enterprises must form the values of honesty, be proud of honesty and be ashamed of breaking promises.

honesty is a code of conduct. It binds enterprises in their actions at all times, and requires enterprises to make efforts for their commitments and achieve * * * win on the basis of honesty and cooperation.

honesty is a social responsibility. Clarence Walton, a famous management scientist, said: "Enterprise managers should look at the responsibility of enterprises with a global concept. Because under this view, enterprises are regarded as organizations that stress credit, goodwill and morality rather than money-making machines. " Oh, honesty is a sense of social responsibility to keep promises.

honesty is a business philosophy. In the business activities of an enterprise, it is necessary to infiltrate integrity into every link of the enterprise, check with integrity in treating customers and maintaining transactions, and establish the guiding ideology of "operating with integrity and putting users first".

honesty is a legal norm. Article 6 of the Contract Law of the People's Republic of China stipulates: "The parties shall follow the principle of good faith in exercising their rights and performing their obligations." As the main body engaged in economic activities, enterprises must strictly perform honesty as a basic obligation.

2. The importance of corporate integrity

In modern society, integrity has become the foundation for the survival and development of an enterprise. For enterprises, the importance of honesty is mainly reflected in the following aspects:

(1) Honesty is a passport for enterprises under the condition of market economy. Enterprises' honesty and trustworthiness can form a good reputation over time, and they are in a favorable position in business dealings, and become a passport to expand exchanges, promote cooperation and succeed.

(2) Integrity is the guarantee for the survival and development of enterprises. In a highly commercialized modern society, for enterprises, honesty is a golden signboard and the foundation and lifeline of enterprises. Only by realizing the sense of customer identity based on honesty can enterprises benefit for a long time.

(3) Integrity is a favorable weapon for enterprises to participate in market competition. Shopping malls are like battlefields, and market competition is actually a reputation war without smoke. Whoever wins a good market reputation will be able to win customers better and occupy the market to the greatest extent.

(4) Honesty is a powerful intangible asset created, established and formed by enterprises themselves. As a special resource, honesty is embodied in many fields such as market development, brand building, customer resource utilization, financing, wealth management, etc. It is more valuable than tangible assets. In the west, there is the idea that "reputation is money", and in China, there is the creed that "genuine goods are genuine, and children are not deceived", which shows that honesty is the intangible asset with the greatest potential value for enterprises.

(II) The Special Importance of Honesty in Private Enterprises

Since the reform and opening up, China's private enterprises have grown rapidly, and their development process has shown the advantages of clear property rights, clear rights and responsibilities, flexible mechanism and strong adaptability, but their own weaknesses and limitations have also seriously restricted the faster development of private enterprises. In particular, the lack of good faith has become a key issue affecting the survival and development of private enterprises.

1. influenced by traditional ideas, the social identity of private enterprises is relatively low. When it comes to private enterprises, the public often has the understanding that "private enterprises have poor reputation". In order to create a good impression in people's minds, private enterprises must strengthen the construction of integrity.

2. Private enterprises are small in scale and weak in strength. In order to have a place in the fierce market competition, some private enterprises often choose to lose their reputation and protect their interests. In fact, the smaller the scale and the weaker the strength, the more attention should be paid to the construction of honesty. Under the fierce market competition, the company should find a correct market position and seek opportunities and conditions for survival and development with credibility.

3. The management level of private enterprises is low. Most private enterprises are family-owned. Sometimes, in order to gain benefits, it is also necessary to violate integrity and morality. This is undoubtedly a foolish act to kill the goose that lays the golden egg. For the further development of enterprises, we must also strengthen the construction of integrity.

4. There are indeed many problems of lack of honesty in private enterprises. Breach of promise has brought great difficulties to private enterprises in terms of loans and recruitment, and has become a "bottleneck" on the road of private enterprises' development.

obviously, in the development of private enterprises, their living environment and competitive conditions are relatively weak, and it is difficult to compete with other types of enterprises, especially large enterprises, in terms of capital, equipment, technology, talents and management. In this situation, only characteristics and credibility are the most important. However, the formation of characteristics also depends on the above-mentioned objective conditions, and only reputation can be recognized and created subjectively first. And integrity is the cornerstone of reputation creation. Therefore, the integrity construction of private enterprises is imminent.

second, the analysis of the credit status of private enterprises in China

(I) the development and contribution of private enterprises in China

since the reform and opening up, with the support of a series of national policies and the hard work of the vast number of private enterprises, private enterprises have gradually developed from scratch, from weak to strong, from "picking up what is missing" to "an important part". Today, the proportion of private enterprises is increasing, and the private economy has become the highlight of China's economic growth.

private enterprises have not only grown rapidly, but also made great contributions to China's economic development in stabilizing employment, stimulating economic growth, increasing fiscal revenue, eliminating shortage economy, expanding exports, stabilizing society and promoting development, and their credit status has changed and improved compared with the initial stage. The main influencing factors are:

1. The private enterprises have developed rapidly, the overall scale has been expanded, and their social influence has been enhanced.

2. A few large-scale and powerful enterprises have emerged in the development of private enterprises, and their market image and social credibility have been improved, thus changing people's bad impression of private enterprises to some extent.

3. In the process of establishing the market economic system, the proportion of private economy has been expanding, and the society's understanding of different ownership economies has changed.

4. Private enterprises pay more attention to the construction of honesty and credit, and some enterprises have taken honesty as the core concept of their enterprises and made unremitting efforts.

(II) Problems in the integrity of private enterprises

Private enterprises have many bright spots in their development, but we should also clearly see that phenomena such as neglecting profits, making fake products, tax evasion, unfair competition and uncoordinated labor-capital relations still occur from time to time, and there are still many problems in the integrity of private enterprises that cannot be ignored.

1. The quality of products is low, fake and shoddy products emerge one after another, and shoddy products are common. It has seriously disrupted the market economic order and ruined the image of private enterprises.

2. Private enterprises generally have no trade unions, and their labor disputes are growing faster than other enterprises, which makes enterprises unable to attract excellent employees and limits their development.

3. Financial opacity, private enterprises often make three accounts, one for the tax bureau, and evade taxes by falsely reducing profits; One is given to the bank to obtain loans by inflating profits; Keep another one for your own use. Under the condition of piecework wage system, employees can be paid less, resulting in the bad situation of lack of tax credit, loan credit and financial credit.

4. Corporate governance is weak, most of the private enterprises are family-owned, and the leaders of the enterprises are centralized, and the established rules and regulations are ineffective and the management is not standardized.

5. The phenomenon of debt default, debt evasion and vicious debt evasion is common, which causes a large number of mutual arrears between private enterprises that cannot be alleviated for a long time, seriously affecting the development potential of private enterprises.

6. Contract breaking and lawsuits occur from time to time. According to statistics, at present, there are about 4 billion contracts concluded in China every year, but the contract performance rate is only about 6%, which leads to the fear of private enterprises in the process of communication and greatly increases the transaction cost.

7. Unfair competition among private enterprises is also a manifestation of their lack of credit. Including counterfeiting other people's registered trademarks; Fabricating and spreading false facts, damaging the business reputation of competitors; In order to crowd out competitors and engage in low-price dumping, consumers distrust private enterprises as a whole.

There are many reasons for the loss of trust of private enterprises, including their own responsibilities and external reasons.

1. Absence of policies and regulations. China's current legal system is imperfect and not mandatory for debtors to fulfill their obligations, which enables many debt enterprises to take advantage of the loopholes in the law and take the opportunity to escape their debts. At the same time, the policies, laws, norms and constraints of state-owned enterprises and private enterprises are different, which makes private enterprises have many restrictions on market entry.

2. The market supervision is insufficient. It makes enterprises feel that they can take advantage of it and provides a hotbed for private enterprises to make and sell fakes. Enterprises with good reputation can not be effectively protected, but enterprises with poor credit can be unimpeded by cheap prices. Over time, many private enterprises have developed in the direction of "low reputation and high income" from the perspective of safeguarding their own interests.

3. the influence of social environment. Public opinion reveals too many private enterprises that have broken their promises, ignoring the positive propaganda, which has dampened the enthusiasm of private enterprises to establish the values of honesty. In addition, private enterprises also influence each other. Once a private enterprise is cheated in economic communication, in order to minimize the loss, it will use the same trick to cheat other enterprises, so that the abduction will form a vicious circle.

4. Private enterprises' own reasons are the most fundamental reasons for their lack of honesty. From the enterprise's own analysis, there are many reasons.

(1) The development foundation is weak. Private enterprises are mostly self-made and have no solid family background. In the face of fierce competition, in order to survive and seek development, they often choose opportunism.

(2) driven by interests. The real buyer's market in China has not yet formed, and the initiative in the process of commodity trading is still in the hands of sellers. As long as the products produced have sales channels, the profit-driven counterfeiting will not stop.

(3) Low management level. Private enterprises lack management talents, so it is difficult to obtain timely and accurate market information, and it is even more difficult to make decisive analysis and decision-making. Only by unfair competition and other dishonest means can they gain benefits.

(4) the competitive strength is weak. In terms of capital, technology, equipment and talents, private enterprises can't compete with other types of large enterprises. Under such circumstances, making money by counterfeiting and opportunism naturally becomes their first choice.

(5) Private enterprises have poor self-discipline. Private enterprises generally adopt the family system, with unreasonable structure and imperfect mechanism. The rights of business leaders are not supervised. It is their nature to be mercenary, and they can do whatever it takes to make a profit.

to sum up, the problem of dishonesty exists in many aspects of private enterprises, which has brought a serious crisis to the development of enterprises, affected the development speed of private enterprises, hindered the promotion of private enterprises, reduced the social reputation of private enterprises, and thus harmed their own interests. It is urgent for the vast number of private enterprises to strengthen the construction of integrity if they want to achieve rapid development.

Third, build a credit system of private enterprises that conforms to modern enterprise culture

Credit is the basic requirement of market economy for enterprises, the source of their reputation, the foundation of their existence and the foundation of their development. To establish a credit system in private enterprises, we must realize that credit is not only the behavior of individual private enterprises, but also the code of conduct of private enterprises and even enterprises as a whole; Honesty is not only manifested in the internal or external behavior of private enterprises, but also should become a unified social code of conduct both inside and outside; Honesty is not only the behavior phenomenon of private enterprises, but also the stable and lasting behavior concept of enterprises, which conforms to the good realm of modern social and cultural development; Honesty is not only a characteristic of a certain level of private enterprises, but also an element system covering all kinds of behaviors of enterprises. Therefore, the credit system construction of private enterprises is an all-round and multi-level systematic project.

in the long run, if private enterprises want to establish a credit system, they must closely link credit with corporate culture. Only through the construction of corporate culture and the creation of corporate integrity concept can we truly establish the concept of integrity, enhance the core competitiveness of enterprises, and make integrity widely established and developed in enterprises.

(1) The goal of building a credit system for private enterprises

Through the construction of the credit system, honesty and trustworthiness will become the core content of corporate culture, providing a good environment for the healthy development of private enterprises. Within the enterprise, leaders care for employees and everyone is dedicated; Between enterprises, be honest with each other and seek development. Establish the concept of honesty and trustworthiness in the whole private enterprise, and push the construction of honesty to the whole society, so as to improve the integrity level of the whole society.

(II) Elements of the credit system of private enterprises

"Credit refers to attachment and loyalty, which consists of three parts: identification of goals and enterprise values; A sense of belonging to the enterprise; And the willingness to make efforts on behalf of the enterprise ",which is the element of integrity summarized by management scientist Modley. The construction of the credit system of private enterprises also has its specific contents and elements, including the generalization of the purpose and nature of enterprises, the requirements for enterprise leaders, the constraints on employees, and the provisions that enterprises should bear social responsibilities. To truly establish the credit system of private enterprises requires the concerted efforts of the government and enterprises.

(III) Ideas and modes of building a credit system in private enterprises

Building a credit system is not a simple slogan, but includes being responsible for employees within private enterprises, employees being responsible for enterprises, subordinates being responsible for superiors, superiors being responsible for subordinates, departments and colleagues being responsible for each other, and commitments to customers and partners outside enterprises, which further requires the government to provide a series of policies conducive to the development of private enterprises. Carry out integrity in every link of the enterprise.

1. Establishing integrity within the enterprise

If private enterprises want to implement integrity, they must first cultivate an honest corporate culture within the organization. Encourage employees with honest corporate culture, cultivate loyalty and give play to the self-innovation ability of culture.

specifically, we should do the following.

(1) Centralized structure and clear management

If private enterprises want to develop continuously, they must establish a management structure with clear rights and responsibilities. In addition, the organizational structure of private enterprises should be flat, reduce the middle layer, eliminate the status gap and realize the equality of all members.

(2) Leaders lead by example

In private enterprises, leading cadres lead by example is the best way to win the trust of employees. Leaders can set an example of hard work, dedication and dedication for employees by taking the factory as their home, so that the integrity concept of enterprises can not be passed on to employees. Therefore, setting an example is a shortcut to build integrity.

(3) Pay attention to collective behavior

The enterprise is a whole, and it needs collective efforts to make the cake bigger. First of all, the factory director should be democratic.