Buick was exposed to have applied for a new brand logo.
Buick was exposed to have applied for a new brand logo. It is understood that General Motors applied for a new trademark for the Buick brand in the United States on March 16, "rebranding" "It has become something that many car companies are doing in unison. Buick was revealed to have applied for a new brand logo. Buick was exposed to apply for a new brand logo 1
Recently, the United States Patent and Trademark Office showed that Buick applied for a new brand logo. There is news that the new car logo may be applied to pure electric models in the future, and the production version of the Buick Electra concept car Probably the first to be carried.
However, many netizens expressed disdain for the shape of the new car logo. Buick’s previous car logo had “three bullets” arranged in high and low order, with different colors, and the shape was more design-like.
The new car logo exposed this time is an isolated and horizontally arranged "three bullets". And because of the change in the internal shape, many netizens called it for "Three Nail Clippers". What’s even more interesting is, is the isolation design in response to the policy of “no gathering of epidemics and maintaining isolation”?
It is reported that Buick’s famous “Three Shields” logo is based on a circle containing three shields as the basic pattern. Its origin can be directly traced back to the family crest of the Scotsman David Dunbar-Buick, the founder of the automobile manufacturing industry.
The "three bullets" pattern in Buick's current logo is its graphic trademark, which is the logo of the Buick division. The three bullets in the picture are of different colors (from left to right: red, silver gray, and blue) and are arranged at different heights, giving people a feeling of being aggressive and constantly climbing.
Compared with the new "nail clipper" car logo exposed this time, many netizens called it ugly. What do you think of this? Buick was revealed to have applied for a new brand logo 2
GM’s Buick brand is about to change its logo again.
It is understood that General Motors applied for a new trademark for the Buick brand in the United States on March 16. From the appearance, the three shields of the new logo are on the same horizontal line, and there are no circles. Looks flatter.
It is worth mentioning that this trademark is not a new application for general use. On October 13, 2021, GM applied for this trademark in Jamaica. Previously, each shield in the Buick logo featured shades of red, white and blue. However, in the specific application, it was not mentioned whether the logo will be black and white or whether it will continue the previous color combination.
About when will it be installed on the new Buick models? It will take several months. One possibility is that the trademark will make its debut on Buick's new electric concept car unveiled this summer.
Judging from the current situation, "changing the standard" has become something that many car companies are doing involuntarily. The design direction is also very consistent, and they are all designing in the direction of flatness.
According to incomplete statistics, car companies alone, including BYD, Geely, Kia, BMW, Volkswagen, General Motors and other car companies, have all changed their logos and invariably moved towards a flat design.
The change of logo generally indicates that car companies will make adjustments to their strategic planning. Take Kia as an example. After changing its logo in 2020, its new products are more suitable for young people. Starting from the new logo, Kia has released models targeting young consumers such as the new K5 Kaiku and the new Smart Sport, which have also received very good market response;
This is especially true for BYD, which has changed its brand name since the beginning of last year. Since then, BYD has started a new round of "attack". The DM-i model has been very popular. At the beginning of this year, BYD changed the standard again, and its sales began to increase by leaps and bounds, surpassing SAIC Volkswagen and rising to a new height. .
More and more label changes reflect the changes and challenges behind car companies. What kind of changes can Buick bring this time? Buick was exposed to apply for a new brand logo 3
Recently, Volkswagen Kanche learned from relevant channels that the United States Patent and Trademark Office announced Buick’s latest brand LOGO application.
The new LOGO adopts a simple flat design, which is more in line with the current aesthetic. It is reported that the new standard may be applied to future pure electric models.
Judging from the announced LOGO shape, the new logo retains the classic "three bullets" shield element, cancels the outer circle border, and uses a The new arch structure, and the "three bullets" are arranged in parallel, have more visual impact. In terms of color, the new logo adopts a new black and white monochrome design. It is unknown whether the current red, gray and blue colors will be retained.
Volkswagen Kanche has learned that the new logo may appear on the production version of the upcoming Buick Electra concept car. It is reported that the new car will be developed based on General Motors' Ultium architecture, adopt a coupe shape, and be equipped with bi-fold butterfly doors.
In terms of power, the new car uses a dual-motor powertrain, with an estimated maximum output power of 435kW and a maximum cruising range of over 600km. It is expected to be officially unveiled in the summer of this year. For more news about new cars, Volkswagen Kanche will continue to report.