Agricultural products e-commerce operation model: C2B/C2F model.
The C2B/C2F model, which is the consumer customization model, is where farmers produce agricultural products according to members’ order needs, and then deliver the products from their own farms to members through home delivery. The operation process of this model is divided into four steps; the first step is for farmers to form large-scale planting and breeding; the second step is for farmers to publish product supply information through the online platform to recruit members; the third step is for members to recruit members through online membership The system reserves products needed in the future in advance.
Finally, after the products are produced, farmers deliver them to members according to predetermined needs. Profit source: collecting membership fees, that is, members’ annual, quarterly or monthly card consumption; representative companies: Dolly Farm, Zhongliang.com; model advantages: customized production in advance, low operating risks; model disadvantages: subject to site and non-standardization Due to the impact of production, the market development space is limited.
The significance of developing e-commerce in rural areas
my country's economy is at an important stage of industrial structure adjustment and transformation. How to break through the limitations of traditional agricultural transformation and upgrading, and how to solve the problem of new generation labor in cities and towns? The employment issue of the group is a top priority, and the rapid development of rural e-commerce has provided more development opportunities for agricultural transformation and upgrading. In particular, the rural revitalization strategy has promoted the transformation and upgrading of rural industrial development in various regions at different levels.
By realizing the transformation and upgrading of agriculture, we can not only optimize the industrial structure, but also further highlight the characteristics of the industry, enrich the categories of industries, and improve the development level as a whole. For the realization of sustainable and economical production, green GDP The effective implementation of the concept lays a solid foundation and promotes long-term sustainable development of rural areas. In addition, the high-quality development of e-commerce can also provide certain support for the interconnection of rural industries, allocate various resources more scientifically, and form a more convenient and efficient price discovery mechanism.