After Guo Degang and Deyunshe became popular more than ten years ago, the operators not only expanded and increased the number of theaters, but also developed more business methods in addition to focusing on live performances, such as opening the Guojia restaurant. vegetable.
Crosstalk actors all like to eat and are very particular about eating. It is not uncommon for crosstalk groups to open restaurants. In addition, Deyun Club also has a business that attracts more attention, which is making clothes, called Deyun Huafu.
Are the Deyun costumes just for the actors of Deyun Club? In fact, it is not. It not only deals with crosstalk actors outside of Deyun Club, but also not only makes performance clothes, but also business clothes and other customized clothes.
Crosstalk costumes are also a big market. Take a look at the coats worn by the actors of Deyun Club. They often come in various colors, and each actor has several sets. With the emergence of various small cross talk theaters across the country in 2006, more and more people have entered this circle, and everyone has to wear at least a coat, which provides opportunities for companies that make performance costumes.
And it’s not just cross talk. If you include the costumes for various performances other than cross talk, you can understand how big the market will be. Many viewers can see that Guo Degang and Yu Qian's coats are very particular, which will undoubtedly leave an impression on the crosstalk actors. The performance costumes made by Deyun Club are of good quality.
After the rise of Deyun Club, Deyun Huafu was established, and the chairman was Guo Degang’s wife Wang Hui. According to the official statement, Deyun Huafu provides professional and personalized personal image planning, consulting and design services, and its business targets are people from all walks of life and elites, such as senior leaders of enterprises and institutions, international people, business people, etc.
It can be seen from such slogans that Deyun Huafu not only focuses on cross talk actors, but also aims at a larger market.
Of course, its foundation is to make coats for crosstalk actors. These clothes are not only provided to crosstalk actors in Deyun Club, but also operated externally.
If nothing else, it can be seen from the sixth season of "Happy Comedian" earlier this year that Jin Fei and Chen Xi put forward the request to make coats.
This year’s host is still Guo Degang, and two pairs of crosstalk actors from Deyun Society participated, including Shaobing, Cao Heyang, Meng Hetang, Zhou Jiuliang, and crosstalkers Jin Fei, Chen Xi and others.
In the finals, online host Guo Degang saw Jin Fei and Chen Xi wearing red coats and black leather shoes, and he said, I think you look like cross talkers from Tianjin, and your coats are also reflective, like plastic Like cloth. Of course, this is mostly a joke, but it can indeed be seen that Guo Degang doesn't like the coats they wear, and feels that the quality is relatively poor.
Jin Fei was having trouble doing business, so she quickly explained that I had wanted to make two pieces from your Deyun Huafu for a long time, but you kept insisting. busy. The sesame cake next to him said to Guo Degang with a bad smile, in fact, our costumes should be made first for those outside who make money.
This was a conversation on the show. It is unknown whether Jin Fei and the others made new clothes at Deyun Huafu later.
It can be seen from this that Deyun Huafu serves not only Deyun Club actors, but also the larger cross talk market. In addition, it seems that Guo Degang is quite confident in the quality of Deyun Huafu's clothes, and it can also be seen from the Shaobing that their clothes production costs should be relatively high.
Deyunshe has many fans, and many people like to guess what the different coats of the actors mean. I will not make random guesses here.
Entertainment I have endless answers, I am Mr. Zheng. Welcome to pay attention.
Popular Deyun Club actors have no problem buying Deyun Chinese costumes. After all, the workmanship, fabrics and quality are there, the price is affordable and they add color to performances. There is no need for unknown actors to wear Deyun Chinese costumes. The most important thing is to make a Deyun Chinese costume with meticulous work and a long construction period, unless Deyun Club has regulations. If you are envious of people making money with Chinese clothing, you can also open a Chinese clothing factory
Probably not, or very few. It’s not that it’s expensive or unaffordable, but it’s because of Deyun Club’s own actors You have to wait in line. Many parts of Deyun Huafu's big hexagrams are made by hand, and the finished product is very slow. Jin Fei once said that she wanted to make coats at Deyun Huafu but was too busy to take orders. Deyun Club’s own actors also said on stage that it takes a long time to wait in line to make coats because sometimes they are more popular. The seniors have to add costumes for a performance, or the master needs to make costumes for an opera. So it should be difficult for outsiders to queue up.
Let me start with the conclusion: basically not.
Outsourcing and OEM model. Except for Deyun Club employees and some enthusiastic fans who will buy it, there is basically no external sales.
Moreover, the official website of Deyun Huafu has been inaccessible for many years. It is estimated that no one has maintained it at all, and the server has not renewed its lease, so it collapsed immediately. As for the trademark of Deyun Huafu, it has been applied for multiple categories including clothing, shoes and hats, jewelry and clocks, catering and accommodation, leather goods, advertising sales, etc. Currently, only jewelry and clocks are still valid, and the others have expired and The application was not continued, which meant that the leeks could not be harvested and the merchant had to give up fertilizing.
It is said that Deyun Huafu still has an offline store, but the business is relatively bleak. Usually Guo Degang’s navy will use keywords such as "coat level" and "embroidered coat" from time to time to attract a wave of attention. The traffic has given fans a series of fantasies about the coat. For example, wearing Deyunshe's coat is equivalent to having a physical relationship with your brother. It is just like an otaku buying peripheral products for female idols. It is purely a star-chasing economy.
Deyun Huafu has always taken the "customized high-end" route. Unfortunately, this positioning has very high requirements for the brand. Either the core team has a huge cultural reserve and can compile a historical record for Daguao, or even launch a cultural and historical research project, and then promote and hype it from top to bottom. Only in this way can it become a high-end cultural product with national reputation and communication power.
It’s a pity that Guo Degang’s team lacks nothing. The most lacking thing is culture. Apart from occasionally posting some chicken soup quotes on Weibo and reciting some historical fragments in cross talk specials or talk shows, other than that I can't get anything out of it. For example, the advertising slogans of Deyun Huafu are "The choice of successful people" and "Meeting your needs". The vendors at the night market near our home can write a hundred paragraphs of these quotes, but Deyun Club uses them to give hundreds of dollars at a time. Thousands or even tens of thousands of customized clothes are used for promotion, which shows how condescending Boss Guo is to fans, and he really treats them like paramecia.
If the culture is not enough, or the consumption power of the audience is too strong, that is, more than 70% of them are high-end people. Once that group of stupid people and rich people gather together, it is indeed enough to feed a person. A niche brand with a serious price-performance imbalance. In fact, Yu Qian's racecourse in Daxing has this model. Tickets and equestrian training are all superficial. The real way for Uncle Yu to make money is through the official senior membership club. Those rich people join not to play pheasants and ponies, but to play with pheasants and ponies. Exchange resources and connections.
But Deyun Club’s current main audience is the student party, most of which are young women who use the Internet as their main position. Their financial ability has been exhausted if they can only buy a ticket. Where can they make a living? A brand of coats that is far out of the market price. There are so many brands of coats on Taobao and JD.com, and you can buy very high-quality styles for only two to three hundred yuan. Not to mention embroidery, you can embroider all your family photos.
Do you really think that by posting a few soft articles and posting a few troll posts, you can convince everyone that the only authentic embroidered coat in the world worn by Guo Degang is worth tens of thousands?
There is a limit to premium products. No matter how exaggerated it is, it is impossible to sell shit as gold.
To put it bluntly, after Guo Degang became popular, he launched a series of peripheral products, catering and clothing, but all ended in failure. Now Guo Degang’s main partner is Kangaroo Country, but the country’s current relationship with my country is a bit ambiguous, especially In the field of economic cooperation, if Boss Guo wants to attract traffic to Kangaroo Country, he has to consider the overall environment and can only half-cover it, so the effect is not too outstanding.
Although businessmen all have various cross-border dreams, the reality is very cruel. After all, there is only so much stock in the leek field, and they are constantly being eliminated and refreshed. It won't last long. What's more, if you always collect some incorrect goods, low-quality and high-priced junk to make money, it will be even more useless.
Above~~
Deyun Huafu is a company of Deyun Society and is managed by Wang Hui. Deyun Huafu's coats are not cheap, and the fabrics are also very particular. They have to be tailor-made, which is equivalent to private customization. The embroidered ones that Teacher Guo wears are more expensive and cannot be afforded by ordinary cross talk enthusiasts.
Actors from other clubs can come to buy Deyun Huafu's coats, but they probably don't choose them because of the price.
Never heard of it. Deyun Huafu is the tool used by Guo Degang's family to exploit employees for the second time. For example, if a popular actor earns a lot of money, he must return the money to the Guo family in the form of high spending in Deyun Huafu. In this way, it can still be said to the outside world that apprentice employees compete a lot. For example, is it just Guo Degang's hobby to raise money to "buy pythons"? Why do some actors buy so many unnecessary coats? Why do outsiders interfere with their internal circulation?
The most superficial reason for the failure of mainstream cross talk to Deyun Society seems to be the lack of a coat.
In fact, behind all the superficial problems, there is a deeper truth hidden: in the competition between cross talk and sketches, talk shows and comedy films, the big coat has the same function as the golden bell and the iron cloth shirt.
No matter how good his voice is, Guo Degang can sing pop songs, but they are still copycat versions; no matter how sharp his words are, he can tell jokes about modern life, but he can’t compete in the complaints conference...
When competitors are all trying to While running forward, Guo Degang changed direction and ran back. A blue ocean immediately emerged: based on traditional cross talk jokes, combined with today's life, differentiated competition, and immediately stood out.
At this time, a coat is a sense of ceremony, and Deyun Society’s Chinese Clothing came into being.
The so-called mainstream crosstalk actors have been wearing suits for decades. Nowadays, they are also wearing coats, but they are not talking about traditional jokes. They are still the "new crosstalk" of Teacher Jiang's school, which is a bit inconsistent. .
This is still the ideological division of cross talk creation, and the understanding of cross talk art is different. From the current market point of view, Guo Degang’s understanding of cross talk is deeper
Of course it can be worn, but it needs I bought it with money. I heard Yang Jiulang said that the coats are quite expensive, and he wants to make them for free
Deyun Huafu is a brand, and not all of them sell coats. He also has The other clothes should be more Chinese-style clothes, and the price will not be cheap. As for other cross talk actors, will they buy these clothes? I don’t think he necessarily wants to buy it. Firstly, it’s expensive, and secondly, it’s out of anger!
In the clothing store run by Deyunshe, the "long shirts" are finely made and have traditional styles. Nowadays, many clothing companies no longer know how to make coats. The "cheongsam" is also modified blindly, and the "qipao" is worn to the armpits. This craft is on the verge of being lost.