A good brand name should bear the image, culture, reputation, reputation and so on of the enterprise.

2, determine the type of trademark name

(1) hypothetical type. It is to create a vocabulary that has never been used before, so that the name is unique enough to facilitate publicity. In addition, when applying for registration, the success rate will be high.

(2) Any type. This is the largest category of all trademarks at present. Such a name usually has nothing to do with your goods or services, but is used as a logo.

(3) suggestive type. The name of a trademark can show your corporate logo to the public and help consumers feel a sense of identity.

(4) descriptive. According to the Trademark Law, a product that directly indicates the quality and material of the product cannot be registered as a trademark.

(5) Common name or model. The name belongs to the public domain, and individuals may not register it as a trademark.

3. Take the trademark name of the restricted area.

(1) Prohibit generic names and descriptive trademarks, and use suggestive trademarks with caution;

(2) Don't try to avoid well-known trademarks or well-known trademarks, which will outweigh the benefits;

(3) Don't use names that are too abstruse for consumers to understand.

(4) The name should not be too long or too long, 2-4 Chinese characters are the best, and English is limited to 3 words.