1. Different LOGOs

Starbucks Reserve coffee shops and product lines use a star-shaped logo with a letter "R", which is different from the green star of Starbucks' mass market brand. Mermaid logo.

2. A richer menu

The store will supply a variety of rare, high-end selected coffee beans in small quantities, and provide guests with a variety of brewing methods to attract those who are interested in coffee. Customers who are picky, professional and have high requirements on coffee taste and quality.

In addition to coffee, the new brand store will also provide alcoholic beverages and light snacks at different times.

3. Different experiences

It is reported that Starbucks will expand 1,000 "Reserve Coffee Reserve" brand stores and 20 to 30 large-scale "Reserve Coffee" brand stores in core markets around the world. Coffee Roastery and Tasting Room”.

They will be very different from previous Starbucks store decorations and operating methods, providing customers with an immersive experience.

Extended information:

In the ordinary Starbucks stores we usually see, the store only sells espresso coffee brewed at nine atmospheres and latte derived from it. , cappuccino, etc. Its grinding degree and extraction are adjusted to ensure that the concentration and flavor of each cup of coffee are consistent.

However, in Zhenxuan stores, Blackhawk semi-automatic coffee machines will be used. Its technology and production process are more complicated than the fully automatic coffee machines in ordinary stores. It requires a barista to tamp the coffee powder before making espresso. , each barista’s hand strength is different, which will affect the extraction and flavor of coffee concentration.

So, in the Zhenxuan store, every cup of coffee can be called unique.

In a Zhenxuan store, a hand-brewed coffee station is essential. Therefore, in addition to providing high-temperature and high-pressure brewing methods, the Zhenxuan store can also use hand brewing pots to brew coffee according to customer requirements.

Starbucks Reserve coffee must be brewed for you by a Reserve "black apron" coffee master who is passionate about coffee and has passed professional examinations. Here, you can also learn how to brew Reserve coffee from the coffee master. system method.

Reference materials: Official website-Starbucks Reserve