the definition of graphic design generally refers to artistry and professionalism, with "vision" as a way of communication and expression. Create and combine symbols, pictures and words in a variety of ways to make visual representations to convey ideas or messages. Graphic designers may use professional skills such as typography, visual arts and page layout to achieve the purpose of creative planning. Graphic design can usually refer to the process of making (designing) and the final finished work. The study content of graphic design major usually includes the design and production works of Photoshop, Illustrator, CorelDRAW, Indesign and other software.

(1) Plane composition

1. Regular and irregular composition of points;

2. Different directions and qualities of threads bring different psychological feelings to people;

3. Various forms of surface formation and segmentation;

4. Formation method of shape;

5. Form of design.

(2) Color composition

1. Master the basic knowledge of color and the rules of color matching;

2. Know how to express people's psychological reaction to colors and their internal relations.

(3) Pattern modeling

Based on the plane composition and color composition, and on the concrete patterns of scenery, people, still life and animals, the pattern is deformed. It is required to have decorative patterns without losing the original appearance of objects, and to master the process of decoration from natural image to image.

(4) Font design

1. Deformation of Chinese font.

2. Distortion of English fonts.

(5) Logo design

Rational use of the internal laws that constitute design plays a role in logo design, emphasizing the symbolism of logo graphics and the role of visual communication in advertising design.

application software: Photoshop, Coreldraw, etc.

(VI) Outdoor advertising design

Understand the forms, types, means of expression and forms of outdoor advertising, and rationally use the different characteristics of various materials.

application software: Photoshop, Illustrator, Coreldraw, etc.

(VII) POP advertising design

Understand the forms and expressions of POP advertising, and rationally use the knowledge of plane composition and color composition to design POP advertising.

application software: Photoshop, Coreldraw, etc.

(1) The process of processing some digitized images with some special operations.

(2) It is a comprehensive content that integrates computer technology, digital technology and artistic creativity. Definition of design: design is an artistic creation activity that designers carry out purposefully. Design is a kind of work or occupation, and it is a plastic activity with aesthetic feeling, use and memorial function. The word "design" is a Japanese translation of the word "design". When translating the word "design" in Japanese, in addition to the word "design", "designer", "pattern" and "composition" were also used. Therefore, when we understand what "design" is, we can explain these words first:

English design is derived from the Latin word de-sinare, which means "make-mark". In the 16th century, the Italian word desegno began to have the meaning of today's design, and was quoted by English through the intermediary of French.

B. Draw a sketch and gradually complete a beautiful design or work.

C. reservation and cooperation for a certain purpose.

D. Plan and plan.

e. intention.

F. use stamp icon to express and acknowledge events.

and so on, in which items A and B are the closest to what the design major calls design. In Japanese, the meaning of "artist" means "idea processing", and it is considered that design work is the work of idea processing. 〞 Pattern 〞 is relative to 〞 Copywriting 〞, and Copywriting refers to: explaining with words; Pattern means: to illustrate. That is to say, drawing is enough to explain how the work is carried out, and then it generally refers to the expressive graphic production.

"design" in Chinese has the meaning of "artificially set, calculate first, estimate and achieve". This definition is actually another word that is more commonly used in Chinese: "build", and the word "build" is also called "building" or "building" in Japanese, and "building" in Chinese. Just as the word "〞design〞" is translated from Chinese characters in Japanese and returned to Chinese to become a daily language.

however, from the development of western design, before the rise of modern design, design was not only equal to architecture, but also equal to art. Especially in the course of the Western Art History and Royal College of Art Education, from the Renaissance, it gradually formed that architectural expertise was the first, and combined with the inheritance of painting expertise and sculpture expertise, the three were collectively called plastic arts and design.

from this angle, we can easily understand the definition and explanation of "design is a plastic or building activity with aesthetic feeling, use and discipline".

however, no matter how it is distinguished, whether it is pure art, handicraft, architecture or design, it must meet the requirements of "aesthetic experience, use function and commemorative function".