Procter & Gamble (English name: Procter &; Gamble, P & amp； G, P&G) is headquartered in Cincinnati, Ohio, USA. In 2008, P&G was the sixth largest company in the world by market value and 14 company by profit. It is also the tenth largest and most praised company in the Fortune 500.

Procter & Gamble (English name: Procter &; Gamble), founded in 1837, is one of the giants of global consumer goods companies. Company nature: joint-stock system. Headquartered in Cincinnati, Ohio, USA, the company employs nearly 65,438+00,000 people worldwide. Procter & Gamble is well-known in the daily chemical market, and its products include shampoo, hair care, skin care products, cosmetics, baby care products, feminine hygiene products, medicines, fabrics, home care products and personal cleaning products.

P&G's multi-brand strategy;

The single brand extension strategy is conducive to the unity of corporate image, the concentration of funds and technology, the reduction of marketing costs and easy acceptance by consumers. However, a single brand is not conducive to the extension and expansion of products, and a single brand is prosperous and declining. Although multi-brands have high operating costs and high risks, they are flexible and conducive to market segmentation.

Procter & gamble company. G Procter & Gamble has not become any product or trademark, but operates around each brand according to market segmentation, shampoo, skin care, oral cavity and other major categories. In China market, there are three brands of shampoo: Shufujia for soap, Crest for toothpaste, Hushubao and Rejoice for sanitary stickers, Pan Ting and Head & Shoulders. There are 9 brands of washing powder, such as Tide, Bilang, Xijing, Ouxiduo, Porter and Century.

If you want to ask which company has the most brands in the world, I am afraid it must be Procter & Gamble. The frequent attacks of multi-brands have made the company establish a strong image in the eyes of customers.

Reference to the above content: Baidu Encyclopedia-Procter & Gamble